StaffHere is the list of the official sponsors of the Formula 1 team Scuderia Mission Winnow Ferrari for the 2021 FIA Formula 1 World Championship.
Base – Maranello, Italy
Mission Winnow – Mission Winnow was first unveiled as a sponsor on Ferrari’s car ahead of the 2018 Japanese Grand Prix. It is an initiative backed by Philip Morris International (PMI), the tobacco manufacturing company behind the famous cigarette brand Marlboro – also a long-time backer of Scuderia Ferrari – that is an attempt by PMI to research and manufacture new, smoke-free, and less harmful alternatives to cigarettes.
Marlboro was a huge part of Scuderia Ferrari’s sponsorship portfolio in the noughties, but that eventually dwindled as rules regarding tobacco sponsorships in Formula 1 tightened around the world. For that very reason, the Mission Winnow sponsorship has come under a lot of criticism and legal disputes, with PMI often being accused of subliminal advertising and trying to circumvent the tobacco sponsorship regulations for a continued branding presence.
Mission Winnow’s branding featured sporadically across Scuderia Ferrari’s assets throughout the 2019 F1 season but was put away for the entirety of 2020. It was reported in January 2021, however, that it will feature once again this season in select races, depending on the regulations of different countries regarding tobacco sponsorships.
Shell – Ferrari’s partnership with the Anglo-Dutch oil and gas company goes all the way back to 1929. The two recently announced a multi-year extension of their deal in February 2021 which will see Shell continue helping the F1 team with product development and sustainability goals, with an aim to achieve net zero carbon footprint by 2030.
Ray-Ban – The Milan-headquartered eyewear company has been a partner of the F1 team since July 2016. The deal grants the Luxottica-owned brand’s logo a place on Ferrari’s race cars.
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Richard Mille – The Les Breuleux-headquartered Swiss luxury watchmaker was announced as an official partner of Scuderia Ferrari in February 2021. The deal grants Richard Mille branding rights on Ferrari’s cars and drivers’ suits. The watchmaker also serves as the technical partner for Ferrari’s esports side, as well as a sponsor to the Ferrari Challenge Series and the Ferrari Driver Academy.
Kaspersky – The Moscow-headquartered Russian cybersecurity and anti-virus firm has been an official partner of Scuderia Ferrari since 2010. The deal grants Kaspersky branding on Ferrari’s cars, drivers’ helmets and suits, and team uniforms. The two last renewed their partnership in October 2015 in a deal that runs until the end of 2021.
UPS (United Parcel Service) – UPS is an American package delivery and supply chain management company headquartered in Atlanta, Georgia. It has served as an official partner to Scuderia Ferrari since 2013, the deal granting the company branding rights on Ferrari’s cars and drivers’ uniforms.
Weichai – The Weifang-headquartered Chinese diesel engine company has been an official partner of the F1 team since 2013. It pulled out of sponsorship in 2020 due to the economic repercussions of the COVID-19 pandemic but has returned ahead of the 2021 FIA Formula 1 World Championship.
Estrella Galicia 0,0 – The non-alcoholic beverage of Hijos de Rivera-manufactured Spanish beer brand Estrella Galicia was announced as a team partner of Scuderia Ferrari in February 2021. The one-year deal grants the brand teamwear branding for the entirety of the 2021 Formula One season.
OMR (Officine Meccaniche Rezzatesi) – The Brescia-headquartered Italian automotive components manufacturer and supplier also serves as an official team partner to Scuderia Ferrari.
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MAHLE – The Stuttgart-headquartered German automotive parts manufacturer has maintained a technical partnership with Ferrari since 1976.
Pirelli – Via its exclusive tyre deal with Formula 1, Milan-headquartered leading Italian tyre manufacturer Pirelli serves as the official tyre supplier for Scuderia Ferrari’s SF21 race cars.
Puma – The German sportswear giant was announced as Scuderia Ferrari’s exclusive merchandise retail partner in April 2019. The deal grants Puma rights to design and sell Ferrari-themed merchandise.
Radiobook – The Tokyo-headquartered Japanese mobile tech company also serves as a team partner to Scuderia Ferrari. The two parties recently announced a multi-year extension of their partnership in February 2021, which grants Radiobook added presence on Ferrari’s race cars and the pit-stop team’s overalls.
SKF (Svenska Kullagerfabriken) (In Swedish – Swedish Ball Bearing Factory) – The Gothenburg-headquartered Swedish bearing and seal manufacturing company has been a technical partner of Ferrari F1 since 1947. The partnership has primarily focused on a supply of ball and roller bearings along with solutions for sealing and condition monitoring systems.
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Vistajet – The Luqa, Malta-headquartered global aviation company serves as the Official Supplier of private jet travel to Scuderia Ferrari since February 2019.
Giorgio Armani – The Milan-headquartered Italian luxury house signed a multi-year deal with Scuderia Ferrari in March 2021. Armani will be supplying the team with bespoke formal wear and travel wear dresses.
Marelli – The Corbetta-headquartered Italian automotive components manufacturer also serves as an official team partner to Scuderia Ferrari.
NGK – The Nagoya-headquartered Japanese spark plugs manufacturer has been an official partner of Ferrari since 1996. NGK supplies the team with spark plugs for its race cars which in turn bear the company’s logo.
Brembo – The Curno-headquartered Italian automotive braking systems manufacturer has been an official partner of Scuderia Ferrari since 1975. Brembo works with the F1 team for design and development of its cars’ braking systems.
Experis – In February 2017, Milwaukee-based American staffing company ManpowerGroup signed a multi-year agreement with Scuderia Ferrari that made its workforce solutions subsidiary, Experis, the official HR partner of the F1 team. As per the deal, Experis provides Ferrari F1 with bespoke and innovative workforce solutions.
Riedel Communications – The Wuppertal-headquartered German communications equipment manufacturer also serves as an official partner to Scuderia Ferrari. Riedel supplies the team with its range of products, the limited-edition Ferrari-themed variants of which are also made available to customers.
Iveco – The Turin-headquartered transport vehicle manufacturing company has been a long-time partner of Scuderia Ferrari. Iveco supplies the F1 team with its fleet of trucks for travel support for the team’s equipment.
Palantir – The Denver-headquartered big data analytics company has been a partner of Scuderia Ferrari since January 2017, helping the F1 team make better and faster data-driven decisions.
Bell – The Sakhir-headquartered Bahraini racing helmets manufacturer has been a long-time supplier of protective helmets to Scuderia Ferrari.
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Technogym – The Cesena-headquartered training equipment manufacturer and fitness tech company has been an official partner of Scuderia Ferrari for over two decades. Technogym supplies the team with its range of training gear and also provides bespoke fitness programs for its racers. The two parties last renewed their partnership in April 2021.
Alfa Romeo – The Turin-headquartered Italian automaker also serves as an official sponsor to Scuderia Ferrari. Apart from Scuderia Mission Winnow Ferrari F1 Team, Ferrari also serves as a constructor to Alfa Romeo Racing Orlen alongside Alfa Romeo Racing, with its power unit (Ferrari 065/6) used in both Scuderia Ferrari’s SF21 and Alfa Romeo Racing Orlen’s C41.
Garrett Motion – The Rolle-headquartered company has been a long-time supplier of turbocharging systems to Scuderia Ferrari.
Sabelt – Sabelt is an Italian car safety equipment manufacturer based in Moncalieri that also serves as an official supplier to Scuderia Ferrari, equipping the F1 team’s race cars with seats and seat belts.
