Sheffield United FC team up with Adidas for kit partnership

Sheffield United Football Club have announced a multi-year partnership with global sportswear and sports accessories brand Adidas.

The German company joins the South Yorkshire club as their Official Kit Partner, starting with the 2026/27 season.

The agreement will see the Blades wear match kits, training wear, and lifestyle apparel across their men’s, women’s, and academy outfits, all of which will be designed, manufactured, and supplied by Adidas.

Stephen Bettis, Chief Executive Officer, Sheffield United FC, commented:

“adidas is widely recognised as one of the world’s leading brands in our industry and we are delighted to partner with them once again as our preparations for the 2026/27 campaign continue. This is a significant move as we position ourselves as a progressive club and are very confident that United will again enjoy the collaboration with adidas.”

Adidas released the following statement on the matter:

“We’re proud to bring adidas and Sheffield United back together. With a rich history and one of the most passionate fanbases in English football – already closely connected to our brand – we’re excited to build the next chapter together.”