Sheffield United Football Club have renewed their partnership with HEB Group, a Sheffield-based construction company.
As per the renewed agreement, HEB Group will retain the naming rights to a stand at Bramall Lane — the Blades’ home ground — which will continue to be known as the HEB Group Stand.
The company will also enjoy a branding presence at other Sheffield United assets through the deal covering both the men’s and women’s teams of the club.
On the renewal with Sheffield United, Nigel Pollard, Group Managing Director at HEB Group, said:
“Our relationship with Sheffield United is built on shared values; teamwork, determination, and pride in our city. Renewing for the 2025/26 season allows us to keep giving back to the community we’ve been part of for over a century. We’re excited to continue the journey together.“
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
Football over the years has given us some of the most silken, skillful, elegant, and…
Five-time Indian Premier League (IPL) champions Mumbai Indians have announced a renewal of their decade-long…
Match 5 of the 2026 IPL season will be played between the Lucknow Super Giants…
Indian Premier League (IPL) franchise Mumbai Indians has announced a new partnership with fintech company,…
Formula One has announced a two-year partnership extension with the British Council which will see…