Sheffield United renews MASCOT partnership

Aug 4, 2026

English football club Sheffield United has announced a new partnership renewal with Danish premium workwear and safety footwear manufacturer, MASCOT. MASCOT will continue on as Sheffield United’s Official Workwear and Safety Footwear Partner for the upcoming 2026/27 season. MASCOT will continue to have branding across Sheffield United’s home ground, Bramall Lane and will continue to provide workwear for Sheffield United’s grounds teams and wider workforce.

Stephen Brennan, Country Manager UK, MASCOT, commented,

“I am delighted that MASCOT is renewing its partnership with Sheffield United. It’s fantastic to see our relationship with the club continue to grow, and I’m proud to be part of a partnership built on shared values of quality, performance and professionalism.”

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