Sheffield United FC renew MASCOT partnership

Aug 4, 2026

Sheffield United Football Club have announced a renewal of their partnership with MASCOT, a Danish workwear and safety footwear manufacturer.

MASCOT will remain the South Yorkshire club’s Official Workwear and Safety Footwear Partner for the upcoming 2026/27 season. Its branding will continue to feature across Sheffield United’s home ground, Bramall Lane.

Additionally, MASCOT will provide workwear for the Blades’ grounds team and wider workforce.

Stephen Brennan, Country Manager UK, MASCOT, commented:

“I am delighted that MASCOT is renewing its partnership with Sheffield United. It’s fantastic to see our relationship with the club continue to grow, and I’m proud to be part of a partnership built on shared values of quality, performance and professionalism.”

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