Sheffield United Football Club have announced a partnership with Nix Biosensors, a Boston, Massachusetts–based manufacturer of hydration monitoring tech.
As per the agreement, which covers the men’s first team of the South Yorkshire club, the Nix Pro monitoring platform will be integrated into the club’s training and matchday routines, helping the Blades monitor their players’ sweat loss and electrolyte levels in order to optimise performance and recovery and provide tailored hydration strategies.
Meridith Cass, CEO and Founder of Nix Biosensors, said:
“We’re proud to support a club like Sheffield United, that’s investing in cutting-edge science to protect and enhance player performance. Hydration is one of the most controllable factors in elite sport, and we’re thrilled to bring our technology to UK football for the first time.”
Welsh football club Wrexham AFC have announced a new multi-year partnership with match-worn and signed…
Indian Premier League (IPL) franchise Lucknow Super Giants have announced a new multi-year partnership with…
The Audi Formula One Team, who will join the Formula One grid from the 2026…
India had the ODI series against South Africa at home in their hands, especially after…
After an incredible start to the Ashes 2025/26 series which saw hosts Australia stomp England…
Italian Formula One team Visa Cash App Racing Bulls (VCARB) have announced that British driver…