Sheffield United Football Club have announced a partnership with Nix Biosensors, a Boston, Massachusetts–based manufacturer of hydration monitoring tech.
As per the agreement, which covers the men’s first team of the South Yorkshire club, the Nix Pro monitoring platform will be integrated into the club’s training and matchday routines, helping the Blades monitor their players’ sweat loss and electrolyte levels in order to optimise performance and recovery and provide tailored hydration strategies.
Meridith Cass, CEO and Founder of Nix Biosensors, said:
“We’re proud to support a club like Sheffield United, that’s investing in cutting-edge science to protect and enhance player performance. Hydration is one of the most controllable factors in elite sport, and we’re thrilled to bring our technology to UK football for the first time.”
Defending Indian Premier League (IPL) champions, Royal Challengers Bengaluru (RCB) have recently signed a new…
Italian Formula One team Ferrari have announced a partnership renewal and expansion of their agreement…
British Formula One team Aston Martin have roped in Formula One 2009 World Champion Jenson…
Formula One team Williams F1 Team have announced a partnership renewal of their agreement with…
International indoor hard court tennis competition that sees Team Europe go up against Team World,…
The reigning F1 Academy champion and a member of the Mercedes Junior team, Doriane Pin…