Indian professional cricketer Shikhar Dhawan has partnered with men’s grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador.
With Dhawan on board, the brand aims to reach out to wider audiences and increase market impact.
Dhawan spoke about his new role at Svish, stating:
“I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products.“
Jaideep Mahajan, Co-founder, Svish, commented:
“Shikhar Dhawan’s association with Svish brings an invaluable dimension to our brand. His relevance and reach in the public domain make him the perfect ambassador for our mission to redefine grooming and hygiene standards. We are excited to have him on board.“
Manan Chawla, Director of Sales, Svish, said:
“Our partnership with quick commerce platforms like Blinkit and Zepto is pivotal, reducing delivery time to 10-30 minutes in major cities for swift access to our grooming solutions.“
Amitesh Shah, Group CEO, Da-One Group, added:
“Shikhar Dhawan’s partnership with Svish marks a strategic alignment of values and vision. We at Da-One are keen to engage with exciting startups like Svish and Shikhar’s endorsement not only adds star power but also validates Svish’s commitment to quality and innovation. It’s a win-win situation for both parties.“
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