Shinai Sports retains exclusive rights for the prestigious tournament.
Shinai Sports has renewed their partnership with Wimbledon, keeping the exclusive digital rights for The Championship in 2023-24 in China.
The partnership renewal will allow fans in mainland China to follow the event on – iQIYI Sports App, iQIYI Sports Channel, iQIYI Sports PC, Web and QiyiguoTV. Shinai Sports and Wimbledon have been partners since 2019, with the goal of promoting the event in China. The new renewal deal will see iQIYI Sports broadcast the entire event along with ‘extensive coverage and exclusive customised content and commentary in Chinese.’
Paul Davies, Head of Broadcast, Production and Media Rights at Wimbledon, commented,
“We are delighted to have renewed once again our broadcast partnership with Shinai Sports, ensuring comprehensive coverage of The Championships will feature across iQIYI’s digital platforms in what for us is an incredibly important market.”
Yu Lingxiao, CEO of Shinai Sports, added,
“Shinai Sports is proud to continue collaborating with Wimbledon to explore the Chinese market. Not only is Wimbledon the premier grass-court Grand Slam tennis tournament, it is also one of the most attractive international tournaments with its unique historical and cultural heritage. Shinai Sports will continue to innovate and show the charm of Wimbledon to the Chinese audience in a more comprehensive way from the perspectives of technology, content, marketing and promotion.”
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