The Board of Control for Cricket in India (BCCI) has announced a partnership agreement with Sintex, a manufacturer of plastic products, which will thus be serving as an Associate Partner to the TATA Women’s Premier League on a multi-year deal lasting until 2027.
The 2024 TATA WPL gets underway from February 23 and is set to run until March 17. This year’s edition will be held across two venues: the M Chinnaswamy Stadium in Bengaluru, followed by the Arun Jaitley Cricket Stadium in New Delhi.
Also read: Women’s Premier League 2024 Sponsors
Speaking about the deal, Roger Binny, President, BCCI, commented:
“We are thrilled to welcome Sintex on board as an Associate Partner for the TATA Women’s Premier League. Their commitment to innovation, sustainability, and empowering women align perfectly with the values of the WPL. This partnership will not only provide valuable support for the league but also inspire young girls across India to pursue their dreams in cricket.“
Jay Shah, Honorary Secretary, BCCI, added:
“The BCCI is pleased to have Sintex join us on our journey to promote and nurture women’s cricket in the country. This partnership reflects our collective vision to provide a platform for women cricketers to showcase their talent and inspire the next generation of players. We look forward to a successful collaboration with Sintex in the coming years.“
Ashish Prasad, CEO, Sintex by Welspun, said:
“We are excited to come on board as the Associate Partner for the WPL. At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is a natural extension of these values, which is why we are backing women’s cricket in India. As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love Cricket. It’s our way to encourage & empower women across all fields to step ahead of the crease, take charge & WPL provides a superb platform to live this idea nicely. Sintex wishes all the cricket lovers and players, the very best for this sporting season and beyond.“
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