Smriti Mandhana: Sponsors | Brand endorsements

Smriti Mandhana, born on July 18, 1996, is an Indian professional cricketer. She was awarded the Best Women’s International Cricketer distinction from the BCCI in June 2018, while she also received the Rachael Heyhoe Flint Trophy for the ICC Women’s Cricketer of the Year in January 2022.

Mandhana was bought by the Royal Challengers Bangalore for a whopping ?3.40 crore at the inaugural Women’s Premier League (WPL) auction.

Mandhana’s father and brother were both district-level cricket players for Sangli. After seeing her brother play for Maharashtra at an under-16 tournament, Smriti got motivated to take up the sport, going on to debut for India in August 2013.

Mandhana made it to the Women’s Big Bash League (WBBL) in 2016 after signing a one-year contract with the Brisbane Heat. She later signed for the Hobart Hurricanes for the 2018/19 season. She last played in the WBBL for the Sydney Thunder.

In this article, we look at Smriti Mandhana’s sponsorship and brand endorsement deals.

PNB MetLife

Life insurance company PNB MetLife revealed Mandhana as their brand ambassador in December 2023. Mandhana serves as the face of the brand and stars in its various media campaigns.

SG

Mandhana was roped in by cricket gear and accessories firm Sanspareil Greenlands (SG) as a brand ambassador in September 2023.

The deal sees Mandhana serve as a face of the brand and promote its products.

Wrangler

International denim brand Wrangler signed Mandhana as a brand ambassador in June 2023. Since then, the left-handed batter has been headlining various Wrangler marketing campaigns and other initiatives.

Herbalife Nutrition India

In January 2023, the Indian division of multinational nutrition supplements manufacturer and multi-level marketing corporation Herbalife teamed up with Mandhana, on-boarding her as a nutrition sponsor.

MadRabbit

Mandhana signed a deal with MadRabbit, an electronics brand that makes audio wearables, in January 2023. She is the first-ever brand ambassador of the company.

Gulf Oil

Since October 2022, Mandhana has served as a brand ambassador to Gulf Oil, a lubricant manufacturing and marketing company.

Neem Ayu

Mandhana became an investor in ayurvedic skincare and haircare line Neem Ayu in July 2022. She also serves as an ambassador for the brand.

Hyundai Motors India

The Indian division of South Korean automaker Hyundai signed Mandhana as a brand ambassador in December 2021.

GUVI

Mandhana joined GUVI as a brand ambassador in November 2021.

As per the deal, Mandhana appears in all of the company’s online advertisements, which are focused at highlighting the value and potential of technological education. She helps raise awareness of the importance of technology education among people, particularly women.

Mastercard India

In November 2021, Mandhana and Mastercard India signed a collaboration agreement.

Red Bull

Mandhana partnered with Red Bull in October 2021 on a variety of promotions, including the women’s edition of Red Bull Campus Cricket.

Spektacom Technologies

In November 2020, Mandhana, announced a collaboration with Spektacom via social media. The tech company focuses on developing innovative strategies that can help cricketers improve their performance.

Hero MotoCorp

Mandhana has a three-year contract in place with Indian motorcycle manufacturer Hero MotoCorp. She is often pictured with a Hero sticker on her bat and regularly shows her support for the company on social media.

Boost Energy

The Unilever-owned milk energy drink brand also has Mandhana on board as a brand ambassador.

CoinSwitch

The Indian cryptocurrency trading platform also has Mandhana on board as a brand ambassador.

Equitas Small Finance Bank

Mandhana was announced as Chennai-based Equitas Small Finance Bank’s brand ambassador in September 2021.

PlayerzPot

Mandhana has served as a brand ambassador for online fantasy gaming company PlayerzPot since 2021. She promotes PlayerzPot on her social media platforms as well as through various campaigns and events as part of the ongoing collaboration.

Pernod Ricard India

Mandhana’s collaboration with Pernod Ricard India is for its #OneForOurPlanet project, which aims to achieve zero waste to landfill contribution and build a greener future.