Smriti Mandhana, an Indian cricketer who plays for the Indian women’s national team, is the new brand ambassador of Equitas Small Finance Bank starting today. The woman cricketer who scored four centuries in 51 one-day international matches will be part of a campaign that Equitas is working on to portray women’s strength, capability, and aspirations. The campaign aims to bring women together through powerful conversations around shared experiences of struggle and success, resulting in growth and prosperity. She will appear on behalf of the Bank across all media platforms.
Murali Vaidyanathan, president, and country head, Equitas Small Finance Bank, said that they see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, they see her as the face of success, growth, and prosperity with a proven track record of reigning a cricket career. This collaborative effort results from the shared vision they have noticed between her as a brand personality and the brand Equitas in promoting women’s welfare and empowerment.
Mandhana feels privileged to be associated with the brand’s positioning as a socially responsible bank. She said that she would be an instrumental part of working towards all sections of society’s financial empowerment.