BCCI President to continue as brand ambassador.
Coca-Cola India has extended its partnership with former Indian captain and BCCI President Sourav Ganguly, which will see the latter continue as its brand ambassador for three more years. Ganguly had initially signed a deal with Coca-Cola back in 2017.
Speaking about the extension of the partnership, Cocoa-Cola India and South-West Asia Vice President and Head – Marketing, Arnab Roy said,
“Ganguly has undoubtedly emerged as one of the most iconic and strongest voices in sports in his diverse roles through the years,
‘Our association with him goes back to as early as 1997 when he was first signed as the Coca-Cola brand ambassador. Since then, Sourav has always been a part of the larger Coca-Cola family, leading and advising us on many programs, including some key grassroot initiatives.”
“Coca-Cola India’s commitment and passion towards making a long-term, sustainable impact in sports resonates well with my own personal philosophy. I am extremely delighted to extend this partnership further and look forward to doing some great work in promoting the brand. Coca-Cola has decided to increase their footprints and involvement in Indian sport in a much broader prospect than it was before. This is great news for Indian sport.”
The company released a statement that read, “These associations with sporting events underscore the company’s philosophy of endeavouring to be a part of the joyous moments and occasions of its consumers.”
The beverage giants have a long history of partnering with athletes and sports tournaments and are the current sponsor of the ongoing T20 World Cup.