This article contains information regarding the organisations enjoying a strong branding presence across the Spain men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Royal Spanish Football Federation.
Name of the football association: Royal Spanish Football Federation (Spanish: Real Federación Española de Fútbol; RFEF)
Also Read – FIFA Women’s World Cup 2023 Sponsors
In August 2020, Spanish fibre and mobile telecommunications operator Finetwork signed a sponsorship deal with the RFEF that would cover its senior men’s and women’s national teams and their respective youth sides as well as the Copa del Rey, the Copa de la Reina, and the Supercopa de España Femenina. The deal made Finetwork the official telecommunications operator of the Spain men’s national football team and is currently set to run until 2023.
South Korean metaverse platform 3D Factory has had a sponsorship agreement in place with the RFEF since November 2022. As a Main Sponsor of the RFEF in a deal covering both its men’s and women’s national football teams, 3D Factory creates and operates RFEF metaverse assets while also producing NFTs for its players.
The German sportswear giant served as the official kit supplier to the RFEF national teams from 1981 to 1983, after which it was replaced by rival French brand Le Coq Sportif, which served in the same capacity for eight years before Adidas re-signed with the RFEF in 1991.
Adidas has retained its role with the Spanish football association ever since. It last renewed its deal with the RFEF in November 2019, which is currently set to run until 2030.
Spain’s flag carrier airline Iberia signed a three-year sponsorship deal with the RFEF in December 2018. The deal sees Iberia provide transport services to the RFEF national teams for their international outings.
The RFEF and Iberia renewed their partnership in March 2022 in a deal set to run until 2026.
The Spanish online trip advising platform also serves as an official sponsor to the RFEF.
The Málaga-based lager brand was announced as an official sponsor of the RFEF in June 2021 in a deal set to run until the end of 2022 and cover both the men’s and women’s senior national sides of Spain. The two parties then renewed their partnership in June 2023 in a deal set to run until 2026.
Huizhou, Guangdong-based Chinese electronics brand TCL, via an official statement on its website dated March 24, 2023, and aimed at “highlighting the powerful connection between technology and sports”, announced an official partnership agreement with the RFEF that would run until 2026.
#alimentosdespaña (Alimentos de España)
Alimentos de España (Foods of Spain) is a website offering information on all things related to Spanish cuisine. The website is maintained by Spain’s Ministry of Agriculture, Fisheries and Food.
Colmenar Viejo, Madrid-based Spanish eyewear company Multiópticas announced a collaboration agreement with the RFEF in June 2023, becoming the official glasses supplier to the Spain men’s national football team.
The Spanish private healthcare provider is a long-time official Medical Provider of the RFEF. As per the deal, Sanitas provides the RFEF national teams with medical expertise, treatment and specialist healthcare technology.
The current deal between Sanitas and the RFEF is set to run until 2024.
The Madrid-based transport and logistics firm has been an official supplier to the RFEF since March 2019. The deal sees Seur provide transport and courier services to the RFEF national teams.
The La Coruña-based Spanish fashion brand announced a collaboration agreement with the RFEF in July 2023, becoming the official supplier of bespoke streetwear clothing for its players in a deal set to run until the 2026 men’s FIFA World Cup.
El Pulpo took over this role from Boadilla del Monte-based fashion brand El Ganso.
El Gourmet de La Roja
El Gourmet de La Roja is the RFEF’s officially licensed gastronomic project. It’s essentially a catering service provider that organises and curates custom-made culinary delicacies. Naturally, El Gourmet de La Roja’s first and foremost clients are the RFEF’s national teams.
Sangre de Toro
The Bodegas Torres-owned wine brand signed a three-year deal with the RFEF to become one of its official partners in March 2021. The deal covers the senior (men’s and women’s) and U21 national sides of the Spanish football association.
The Madrid-headquartered state-owned freight and passenger trains operator was announced as the “Official Rail Transport” of Spain’s national football and basketball teams—both men’s and women’s—on an initial 18-month deal in June 2021.
The two parties officially announced a renewal of their partnership in March 2022.
In June 2023, Renfe was announced as the Official Train of the Spain men’s and women’s senior national football teams, the Spain men’s U21 national football team, the Copa del Rey, and the Copa de la Reina. This deal is set to run until 2024.
Agua Sierra Cazorla
The Sierra de Cazorla-sourced mineral water brand was announced as an official RFEF sponsor in March 2022.
The Vilassar de Dalt, Barcelona-headquartered grooming (humans and dogs) brand was announced as an official RFEF sponsor in March 2022.
Apart from branding rights for Artero, this deal also entailed appointment of the official pet of the Spanish national teams in Musa, a female Spanish water dog who was brought on board to raise awareness about the dogs working as community servants across the country.
WIMU Sports is a Spanish sports performance and analysis company based out of Almeria, Andalucía, known primarily for its data-tracking wearables.
The Madrid-based car rental company serves the RFEF as an official partner in a deal currently set to run until 2026.
The Spanish food processing and packaging solutions provider signed up as an RFEF sponsor in October 2022 in a deal currently set to run until 2024.
The partnership focuses on the company’s targets for digitising food and beverage packaging, making it more sustainable in the process. Products packaged by Tetra Pak carry QR codes via which the company and the RFEF can offer consumers unique offers and experiences.
Marcos Automoción is a Spanish car dealership and provider of automobile services and is based out of Orihuela, Alicante. It announced a four-year automotive sponsorship deal with the RFEF in September 2022, which is set to run until 2026.
MAIN SPONSOR OF THE SPAIN WOMEN’S NATIONAL TEAM
Bilbao-headquartered Spanish electric utility company Iberdrola has been one of the biggest supporters of women’s football in Spain.
An official sponsor of the Spain senior women’s national football team since 2016, Iberdrola was announced as a major sponsor of the Copa de la Reina as well as Spain’s U19 and U17 national football teams in September 2018 as part of a three-year agreement with the RFEF. This deal also made Iberdrola the title sponsor of the topflight of professional women’s football in Spain, the Primera División de la Liga de Fútbol Femenino, which is thusly known as the Primera Iberdrola.
Iberdrola has also served as a dedicated sponsor to the Spain men’s national football team in the past.
In May 2021, the RFEF and Iberdrola announced plans for the first Sustainable Football City, which would be constructed at the Spanish national teams’ home base in Las Rozas, Madrid.