The Saudi Pro League (SPL) has announced a partnership with Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia.
Abdul Latif Jameel Motors has thus become a Platinum Sponsor of the Roshn Saudi League (RSL), with Toyota becoming the Official Car of the Saudi top flight.
Additionally, Abdul Latif Jameel Motors’ corporate social responsibility (CSR) arm, the Community Jameel Saudi Foundation, will collaborate with the league on community-focused initiatives.
Omar Maghrabel, CEO of the Saudi Pro League, commented:
“This sponsorship with Abdul Latif Jameel Motors reflects the Roshn Saudi League’s growing appeal to major economic sectors and embodies the confidence of leading brands in the league’s strength and influence. Abdul Latif Jameel Motors is a prestigious brand with a long history of supporting the league, and today we begin a new chapter of collaboration to advance our vision of placing the Roshn Saudi League among the top leagues in the world.
“We are confident this cooperation will play a pivotal role in launching unique initiatives and exceptional events that enhance the fan experience and showcase the league’s stature both locally and globally.“
Hassan Jameel, Vice Chairman, Saudi Arabia, Abdul Latif Jameel Motors, added:
“At Abdul Latif Jameel Motors, we believe in driving progress both on and off the field, a principle that has guided the company for 80 years. Our collaboration with the Saudi Pro League reflects our deep commitment to empowering local talent, uniting communities through sport, and supporting the Kingdom’s ambitious Vision 2030, complemented by our continued efforts through the Community Jameel Saudi Foundation to foster a thriving community. Football is more than a game. Through our sponsorship, we are not just supporting a sport, we are investing in the dreams of a nation. We are incredibly proud to be part of this next chapter and humbled by the significance of the moment.“
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