Sponsorship Deals of New York Knicks

The New York Knicks, an American professional basketball team based in New York City, competes in the National Basketball Association (NBA) as a member club of the league’s Atlantic Division of the Eastern Conference. According to Forbes 2020, the team is the most valuable franchises in the NBA, having an estimated $4.6 billion value.

Let us look at the team’s sponsors.

Anheuser-Busch InBev – Anheuser-Busch InBev is the official partner of the New York Knicks.

Delta Airlines – Delta Airlines is the official airline and private jet carrier of the Madison Square Garden and the New York Knicks.

JPMorgan Chase – JPMorgan Chase is the presenting partner of the New York Knicks.

Kia Motors – Kia Motors is the signature partner of the Madison Square Garden.

Lexus – Lexus is the official luxury auto partner and luxury vehicle of the Madison Square Garden and the New York Knicks.

PepsiCo – PepsiCo signed a partnership with the Knicks in 2018 to become its official partner.

Royal Caribbean – Royal Caribbean Cruises is Knicks’ official partner since 2016.

Squarespace – Squarespace is the jersey patch partner of the Knicks since 2017.

HSS – Hospital for Special Surgery (HSS) is the New York Knicks’ official hospital partner.

Dunkin’ Donuts – Dunkin’ Donuts is the official coffee, baked goods, and breakfast sandwich partner of the New York Knicks and Madison Square Garden since 2016.

Draft Kings – Draft Kings became the official and exclusive sports betting partner of the Madison Square Garden and Knicks in 2020.

HotelTonight – The Madison Square Garden Company and HotelTonight signed a marketing partnership in 2017 to become its official hotel booking partner.

ZTE – ZTE was the official smartphone sponsor of the New York Knicks for the 2014-15 season.

Resorts World New York – Madison Square Garden Company signed a multi-year deal with Resorts World Casino in 2016 to become its marketing partner.

Media Partners

MSG – Madison Square Garden Company (MSG) is the official television partner and the Knicks’ naming rights partner. Madison Square Garden is the home to the team.

ESPN NY 98.7 – ESPN NY 98.7 is the official radio partner of the Knicks.