NBA Sponsors

Sponsorship Deals of Toronto Raptors

The Toronto Raptors, an American professional basketball team based in Toronto, Ontario, Canada, competes in the National Basketball Association (NBA) as a member club of the league’s Atlantic Division of the Eastern Conference. According to Forbes 2020, the team is the tenth-most valuable franchises in the NBA, having an estimated $2.1 billion value.

Let us look at the team’s sponsors.

Air Canada – Air Canada is the official airline partner of the Raptors since 2018. The airline company was the naming rights partner of the team from 1999 to 2018.

Molson Coors Brewing – Molson Coors Brewing’s Coors Light is the Raptors’ official beer partner. 

Sun Life Financial – Sun Life Financial became the Raptors’ first jersey patch partner in 2017.

McDonald’s – McDonald’s Canada is the official partner of the Toronto Raptors. The team signed a multi-year, multifaceted partnership in 2018. 

Coca-Cola – Coca-Cola is the sponsor of the Toronto Raptors since the team was formed in 1995. 

Scotiabank – Scotiabank is the naming rights partner of the Raptors since 2019. Scotiabank Arena is the home to the team.  The bank’s subsidiary, Tangerine, is the official bank of the NBA franchise.

LG Electronics – LG Electronics Canada is the exclusive consumer electronics partner of the Toronto Raptors.

Google – Google Home is the official smart speaker of the Toronto Raptors.

MasterCard – MasterCard is the official partner of the Toronto Raptors. 

Ford – Ford is a founding sponsor of the Toronto Raptors, with the partnership spanning more than two decades.

BCE – Bell, a Canadian communications company and a subsidiary of BCE Inc., is the official partner of the Raptors.

Invisalign – Align Technology’s Invisalign Brand is the official smile partner of the Toronto Raptors since 2019.

Leon’s Furniture – Leon’s Furniture Ltd. partnered with the Toronto Raptors in 2019 to become the team’s official furniture and mattress retailer.

CDW – CDW Canada, a leading provider of technology solutions, signed a multi-year partnership with the Toronto Raptors in 2019 to become an official partner of the team and the Scotiabank Arena.

OVO – Toronto Raptors signed a naming rights deal with OVO, the recordfounded by Canadian rapper Drake in 2019. As part of the deal, the Raptors’ training center became the OVO Athletic Centre. Drake has been a global ambassador of the team for almost seven years.

Media Partners

TSN, Sportsnet – TSN, Sportsnet is the official television partner of the Toronto Raptors.

Sportsnet 590 The FAN and TSN 1050 Toronto are the official radio partners of the Toronto Raptors.

In the past, the Toronto Raptors was also associated with Horizon ETFs, BMO Financial Group, and Aviva.

Some of the Raptors’ community partnerships include The Hospital for Sick Children, Toronto Paramedic Services, Toronto Police Service, Toronto Fire Service, NBA Cares, Ontario Basketball, Canada Basketball, and You Can Play.

Staff

Recent Posts

Sri Lanka vs New Zealand 1st ODI: Preview and Predictions

New Zealand look to end white-ball tour on a high After an action-packed and a…

10 hours ago

Formula One joins forces with KitKat

KitKat joins as Official Chocolate Bar Partner Formula One has announced a new multi-year partnership…

10 hours ago

Premier League: Top 5 Best Summer Signings of 2024

Premier League clubs this summer transfer window had spent well in excess of £2 billion.…

13 hours ago

Premier League 2024/25: Gameweek 11 Recap

Feisty, end-to-end, and attractive football was on display in Gameweek 11 of the 2024/25 Premier…

1 day ago

LTA nets Pro:Direct Tennis deal

The Lawn Tennis Association has signed a partnership agreement with online tennis store Pro:Direct Tennis.

2 days ago

Afghanistan vs Bangladesh 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 Afghanistan v Bangladesh series. Written…

2 days ago