Aditya ChaudhuriBlockchain-based fantasy sports platform Sportiqo has roped in former Indian cricketer Robin Uthappa as a brand ambassador.
The partnership will see Uthappa headline a host of digital campaigns for the Toronto, Ontario-based company.
Speaking about his association with Sportiqo, Uthappa said:
“Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.
“Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.“
Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said:
“We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.“
