New partnership for the launch of upcoming season
English football club Tottenham Hotspur has announced a new partnership with Netflix, which will see the Premier League club team up with the streaming platform for the launch of the second season of Korean television show Squid Game.
The new season will be launched on December 26, 2024 and Spurs and Netflix will work on a host of fan activations which will include Squid Game guards roaming the stadium in their pink hooded jumpsuits for photo opportunities and a giant blimp of the Young-hee doll – featured in the ‘Red Light, Green Light’ game – appearing outside the stadium pre-match.’ The partnership will revolve around Spurs’ games on December 22, 2024 and Wolverhampton Wanderers on December 29, 2024.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented,
“Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”
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