Tottenham Hotspur FC team up with e.l.f. Cosmetics

Tottenham Hotspur Football Club have announced a partnership with e.l.f. Cosmetics, bringing it on board as the Official Back of Shirt Partner of their women’s team.

As per the agreement, e.I.f. Cosmetics will work with Tottenham Hotspur Women on “unique activations, innovative content and community initiatives”, which will be focused on “leaving a lasting legacy of empowering females on and off the field.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:

“We are hugely excited to be announcing a partnership with e.l.f. Cosmetics – a titan in the women’s cosmetics space and a brand that shares our passion for the growth of the women’s game. That e.l.f. has chosen Tottenham Hotspur Women as its inaugural sporting partner in Europe underlines this commitment. We are looking forward to collaborating with e.l.f. to bring our Women’s team to new audiences heading into the new season.“

Hannah Roberts, Vice President Marketing, e.l.f. Beauty, added:

“At e.l.f. we believe confidence is a sport of its own. According to a study by Ernst & Young and espnW,  94% of female C-suite leaders played sports growing up, showing that what happens on the pitch can help shape what happens in boardrooms. Partnering with Tottenham Hotspur Women is about more than putting our name on a shirt; it’s about putting momentum behind a movement. Together, we want to inspire the next generation to express their truest selves – whether that’s scoring goals, breaking glass ceilings, or both.“