FC Barcelona team up with Midea

Futbol Club Barcelona have announced a multi-year partnership with Midea, which thus becomes a Main Partner and an Official Home Appliances Partner of the Catalan outfit.

The five-year agreement kicks off next season and will put the Chinese company’s logo on the left sleeve of Barça’s first team’s playing and training shirts. Other joint activations will also be carried out, which are yet to be announced.

Rafael Yuste, First Vice President of FC Barcelona, commented:

“It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family. Its leadership in the field of smart home solutions and its commitment to research and innovation are perfectly aligned with the spirit of an FC Barcelona that looks to the future. This alliance once again demonstrates the power of the Barça brand as a magnet for companies from around the world that see FC Barcelona as the best platform for their projects.“

Lewis Fu, President of Midea International Business, added:

“FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world’s No. 1 on and off the field.“