Cricket News

Star Sports loses sponsors ahead of IPL

Five sponsors leave weeks ahead of the IPL resumption.

Ahead of the resumption of the Indian Premier League, official broadcast partner Star Sports has lost five of its sponsors due to the network’s demand of a hike in rates.

Upstox, Frooti, Vodafone-Idea, Havells Fans and Just Dial are the brands that have terminated their sponsorship deals with Star Sports, post the broadcaster asking for a 10-15% rise in rates compared to the first leg.

It is reported that Star Sports’ asking rate for a 10-second spot is between INR 15-15.5 lakh currently; it was between INR 13-13.5 lakh for the same timings during the first leg.

At the time of the postponement, the broadcaster had informed the sponsors that they needed to pay only for the ad inventory they had bought and gave an option to continue with the deals or resume when the IPL resumed. The sponsors were also given first right of refusal for the remaining leg.

A source revealed: “Inventory is too less, brands who had missed out will latch on to spot buys, especially those brands who are releasing their product campaigns during or near to IPL in UAE. Star will easily get advertisers even at the increased rates & pull out by some of the advertisers will not matter much.”

The remaining sponsors are Dream11, Byju’s, PhonePe, Bingo, Kamla Pasand, AMFI, Asian Paints, Cadbury Dairy Milk, Garnier Men, Cred, Thums Up and Amazon Prime. While Dream11, Byju’s and PhonePe are co-presenting sponsors, the remaining are associate sponsors.

With the ICC Men’s T20 World Cup succeeding the IPL, Star Sports has already confirmed six sponsors which are: Byju’s, Dream11, Coca-Cola and Vimal.

The IPL resumes from the 19th of September with the Mumbai Indians taking on the Chennai Super Kings.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

8 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

9 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

13 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago