Boult Audio has announced a new partnership with Indian cricketer Suryakumar Yadav and Bollywood actor Saif Ali Khan. The partnership will see both Khan and Yadav join the brand as brand ambassadors.
By having Yadav and Khan as faces of the brand, Boult Audio hopes to reach out to younger audiences and encourage them to switch to its products. The brand has also stated that its pocket-friendly budget is an important factor in targetting younger audiences.
Varun Gupta, Co founder and Chief Executive Officer, Boult Audio, commented:
“Wireless earphones, which Boult Audio is primarily known for, sum up the zeitgeist of our youth. With Saif Ali Khan and Suryakumar Yadav as the perfect fit for our brand, we believe this will only strengthen our connection with our audience, attract newer ones, and drive them towards a superior experience with our product portfolio that’s been specially developed to fit into the consumers’ life.
“We also believe this will help us expand our horizons and reach out to a much broader audience. We are glad that Saif has agreed to become our brand ambassador since we cannot think of a better person to represent Boult Audio to our target audience and prospective consumers. Here’s to many years of a fabulous association.“
Suryakumar Yadav added:
“I am thrilled to be associated with Boult Audio for their exciting catalogue. I have always enjoyed listening to music, which helps me unwind. With Boult Audio, I now have a partner which will keep me in good spirits during tours and matches.“
Saif Ali Khan said:
“Boult Audio is a brand I am elated to endorse because it is a brand that I’m personally fond of. I, being a musician myself, understand how important minute details are for a great hearing experience. This aligns me perfectly with Boult Audio as the brand aces it when it comes to these details. I see a bright future for this young company and I am so pleased to be a part of this journey.“
Yadav, who is having a stellar 2022 with regards to his performance in T20Is, is currently with the Indian team in Australia gearing up for the upcoming T20I World Cup. He most recently moved up the ICC rankings in T20Is to the second spot, becoming the current highest-ranked Indian batter in the format.