One of the two teams based in Sydney, three-time Big Bash League (BBL) champions and two-time Women’s Big Bash League (WBBL) champions, the Sydney Sixers are one of the most successful teams in the history of the Big Bash League.
Below are the list of sponsors of the Sydney Sixers team.
Also Read – Big Bash League Sponsors 2022-23
In November 2022, the Sydney Sixers roped in Australian super funds, Aware Super as their Principal Partner. The partnership sees Aware Super branding on the front and centre of the BBL team’s playing kit along with matchday signage at the Sixers’ homeground. The Sixers and Aware Super also collaborate on various other fan engagement activities.
Australian tyre firm, Toyo Firm signed a partnership agreement with the Sudney Sixers in November 2017. As a Major Partner, Toyo Tires has their branding present on the front of the BBL team’s shirt and on the trousers and also enjoys activations at the SCG. Toyo Tires and the Sixers also work together on a host of fan engagement competitions.
WBBL Principal Partner
Buy now, pay later fintech firm humm was roped in as the Principal Partner of the Sixers’ WBBL team in October 2020 on a three-year partnership. The deal sees humm enjoy branding presence on the front of the WBBL team’s playing kit, LED signage, digital rights and at-match activations.
Both parties extended and expanded their partnership in September 2021 which saw the deal include the Sixers’ BBL team as well, with humm branding present on the BBL shirt sleeves, cap and helmet.
Transport for NSW is the transport and roads agency of the New South Wales Government that also serves as a Community Partner to the Sixers due to its partnership with Cricket NSW (the governing body of cricket in the Australian state of New South Wales).
The partnership is primarily focused on Transport for NSW’s What’s Your Plan B campaign, which is aimed at encouraging NSW’s population to find an alternative to driving themselves when going out for drinks.
SIXT and the Sixers first teamed up in December 2021, when the car rental firm joined as the club’s Official Car Rental Partner.
SIXT currently serves as a Community Partner of the Sixers and works together on match day partnerships along with other fan engagement activities.
In October 2020, the Sydney Sixers onboarded Gamble Aware as a Community Partner. The partnership makes sure the Sixers don’t have any agreements with sports betting or gambling businesses and Gamble Aware works towards raising awareness about gambling related harm. The partnership was renewed for a further two years in October 2022.
Water industry firm, Sydney Water joined the Sydney Sixers as their Official Hydration Partner in September 2015. The partnership has Sydney Water providing Sydney’s tap water to the fans at the SCG along with collaborating with the team on a host of other activations. The Sixers also work with Sydney Water to educate the public about how the city’s tap water is the most healthy, affordable and sustainable choice for Sydneysiders and sportspeople alike.
In December 2021, Charter Hall Group signed a two-year partnership with Cricket New South Wales. The partnership saw Charter Hall become an Official Partner of the Sydney Sixers BBL and WBBL team.
The partnership is aimed at supporting women’s teams in the state and Charter Hall works with the Sixers on a host of activities.
Official Beer Partner
Craft brewery the Gage Roads Brewing Company, which is based in Perth, signed a partnership agreement with Cricket New South Wales, the Sydney Sixers and NSW Premier Cricket in September 2021. The two year deal sees Gage Roads Brew Co. serve as the team;s Official Beer Partner and enjoys exclusive pourage at all of the Sixers’ events.
Fleet Leasing and Management Partner
Made-in-Alberta fleet management company Summit Fleet Leasing and Management currently serves as the Sixers’ Fleet Leasing and Management Partner. The firm is owned by the Sumitomo Mitsui Auto Service Company and provides mobility solutions, primarily including vehicle leasing and fleet management.