Following are the organisations serving as sponsors and brand partners to Big Bash League franchise Sydney Thunder and enjoying a strong branding presence across their physical and digital assets during the 2022-23 season.
The Sydney Thunder roped in online home lender Homestar Finance as their Principal Partner in September 2021.
The three-year partnership has the Homestar logo present on the Thunder team shirt, squad hats and helmets as well. Homestar also supports the Thunder off the field through various community projects.
Australia’s leading new display home village developer and manager HomeWorld has been partners with the Thunder since 2015. In October 2020, HomeWorld was announced as a Major Partner of the franchise following a multi-year partnership.
The deal puts the HomeWorld logo on the front of the Thunder jersey and also on the trousers of their men’s and women’s teams. HomeWorld also enjoys branding presence on various other team assets. HomeWorld supports grassroots cricket across the Thunder Nation Cricket Community and Clubs as well.
Official Car and Truck Rental Partner
Car rental company SIXT has been the Official Car Rental Partner of the Thunder since December 2021. The partnership puts the SIXT logo on the Thunder team jersey, with the company also working with the BBL team on various local community activities.
Official Money Transfer Partner
In December 2022, American multinational financial services firm Western Union joined the Sydney Thunder as an Official Money Transfer Partner.
In October 2020, the Sydney Thunder announced a multi-year deal with the New South Wales Office of Responsible Gambling.
The partnership sees GambleAware work with the Thunder to promote awareness about the harm gambling can bring about and also about safe gambling. The deal also makes sure the Thunder do not have any partnership with any sports betting or gambling brands.
“What’s Your Plan B” and “Transport for NSW” currently serve as Community Partners to the Sydney Thunder.
“Transport for NSW” is New South Wales Government leading transport and roads agency, working towards building transport infrastructure and managing transport services.
“What’s Your Plan B”, on the other hand, is a campaign by the New South Wales Government aimed at encouraging drivers to make the right choice in avoiding driving after alcohol consumption.
A suburb of Greater Western Sydney, the Sydney Olympic Park currently serves as a Community Partner to the Sydney Thunder.
Australian public water company Sydney Water has been the Official Hydration Partner of the Thunder since September 2015, when both parties signed the original agreement.
The partnership has Sydney Water provide the team with Sydney’s tap water whilst working together on community education campaigns to make the masses aware about the benefits of drinking tap water.
Property investment management firm Charter Hall joined the Sydney Thunder as an Official Partner in December 2021. The deal was a part of Charter Hall’s partnership with Cricket NSW and mainly focused on supporting the women’s teams in the region.
American global ticketing marketplace Ticketmaster has been a long-time partner of the Sydney Thunder. Serving as the team’s Official Ticketing Partner, Ticketmaster sells matchday tickets for the Thunder games online on its platform. Ticketmaster also enjoys branding rights on various team assets as part of its agreement with the Thunder.