TAG Heuer appoints Jimmy Butler as Brand Ambassador

Five-time NBA All-Star for the Miami Heat, Jimmy Butler, has been roped in as the brand ambassador for North America by the Swiss luxury watch brand TAG Heuer.

Butler’s outstanding athletic prowess, compassion, winning attitude, and enthusiasm for the game make him the ideal addition to the brand. He will be serving the brand alongside several world’s best sports superstars such as Naomi Osaka, Petra Kvitova, Tom Brady, Tiger Woods, and Cristiano Ronaldo.

Commenting on the association, Jimmy Butler, said; “I couldn’t be more excited to join TAG Heuer as their newest brand ambassador. I strongly believe in the brand’s values of high performance, precision and passion for action, and I’m committed to these standards throughout each game and in my everyday life. Above all, everyone knows how much I love watches, and I’m thrilled to be part of a brand with deep history and a trailblazing spirit.”

Benjamin Beaufils, President of TAG Heuer North America, said, “We are very proud to have Jimmy Butler joins the TAG Heuer family. His true passion for his sport and commitment to excellence set him apart from the rest in the most impressive ways. Jimmy is truly an inspiration as both a skilled athlete and dynamic individual, and we are honoured to be part of his journey and support him alongside the Miami Heat this season and beyond.”

TAG Heuer is known for inventions that improve the assessment of elite athletes with accuracy and flair since 1860. The premium company collaborates with the world’s most furious and fascinating athletic events to assess athletes as they surpass their boundaries and accomplish the unthinkable.