The Chennai Super Kings (CSK) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, for the ongoing Indian Premier League (IPL) season.

The partnership will see Boldfit act as an Official Merchandise Partner of the Super Kings.

In accordance with the agreement, Boldfit will launch an “exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom”.

Speaking about the deal, Pallav Bihani, CEO, Boldfit, said:

“We are incredibly proud to partner with Chennai Super Kings, one of the most iconic franchises in the IPL. At Boldfit, we believe in promoting a holistic approach to fitness, and what better way to inspire individuals than through the magnetic world of cricket. Together with CSK, we look forward to bringing fans innovative and stylish merchandise that reflects their passion for both fitness and cricket.“