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Serie A expands Kings League partnership

Serie A expands Kings League partnership

The Serie A has announced a partnership expansion agreement with former professional footballer Gerard Piqué's seven-a-side football league, the Kings League.

IMG extends Tennis Australia deal

IMG extends Tennis Australia deal

Tennis Australia has extended its partnership with IMG, which will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027 as part of the renewed deal.

Red Bull renews Philips Professional Displays deal

Oracle Red Bull Racing renew partnership with Philips Professional Displays

Oracle Red Bull Racing and Philips Professional Displays have announced signing a multi-year partnership renewal agreement.

PGA Tour inks extension with FanDuel

PGA Tour inks extension with FanDuel

The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.

Formula One renews Singapore Airlines sponsorship for Singapore Grand Prix

Formula One renews Singapore Airlines sponsorship for Singapore Grand Prix

Formula One has signed a deal with Singapore Airlines to retain it as the Title Sponsor of the Singapore Grand Prix until 2028. 

Serie A renews Philadelphia

Serie A renews Philadelphia partnership

Multi-year deal announced Italy's top-tier football league, the Serie A, has announced a multi-year partnership renewal agreement with the Mondel?z International Group-owned cheese brand - Philadelphia. After serving as an...

Sydney Thunder Homestar Finance extension

Sydney Thunder extend Homestar Finance partnership

Big Bash League Sydney Thunder have announced a three-year extension of their partnership with Homestar Finance..

UFC expands BetBoom deal

Ultimate Fighting Championship (UFC) expands BetBoom deal

The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.

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