Tennis Australia ropes in realestate.com.au for Australian Open

Tennis Australia has announced a new multi-year partnership with realestate.com.au who will join the Australian Open as their Official Real Estate Partner from the 2026 edition onwards. The deal will see realestate.come.au have virtual on-court signage at the  Rod Laver Arena, Margaret Court Arena and John Cain Arena as well as an onsite activation area at The Village. realestate.com.au will also host giveaways for the fans during the finals weekend and work with Australia Open on various media and television campaigns.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented,

“We’re excited to welcome REA to the Australian Open. The AO is all about bringing people together, and realestate.com.au is a brand Australians know and trust. This partnership is designed with fans in mind, from fun moments around the precinct to creative storytelling on broadcast, bringing another fun, feel-good element to the AO experience for fans all summer long.”

Sarah Myers, REA Group General Manager Audience and Marketing, said,

“AO is a cultural moment that unites Australians and provides a great platform to build brand love and trust. We’re incredibly excited to be the Official Real Estate Partner of the Australian Open, an iconic event that captures the nation’s attention and provides an unparalleled platform to connect realestate.com.au with millions of Australian tennis fans. Over the summer months Australians are at home thinking about upgrading, downsizing or making a sea or tree change. Showing up at the Australian Open in a truly integrated way in such a premium environment is an exciting opportunity. We know the national conversation anchors to property and sport so it was the perfect fit to bring our two brands together.”