Tennis Australia has announced a partnership with sports marketing agency SPORTFIVE, which will thus serve as its lead agency partner in Italy and Europe.
SPORTFIVE will work towards bringing in new partners for the Australian Open in Europe and Italy. Both Tennis Australia and SPORTFIVE will collaborate on creating IP-driven activations through content, broadcast, digital, and virtual advertising, with the aim of “enabling market-specific storytelling and scalable brand exposure.”
SPORTFIVE has also worked with Tennis Australia for the past two editions of the Australian Open.
The 2027 Australian Open is scheduled to take place between January 11 and 31, 2027.
Rosolino Amenta, Managing Director Italy, SPORTFIVE, said:
“The De Cecco partnership highlights how a premium global platform like the Australian Open can be leveraged to activate brands in local markets, delivering strong relevance and measurable impact while operating at international scale.”
The Indian Women’s Hockey Team has partnered with Indian lifestyle brand Nicobar to launch the…
English football club Brighton & Hove Albion has announced a new multi-year partnership with BBC…
Premier League club Ipswich Town has signed a new partnership with heat printing, apparel decoration,…
Aston Villa had a sensational season last year, securing UEFA Champions League qualification along with…
Aston Villa manager Unai Emery maintained stony silence at estranged striker Ollie Watkins following a…
If the pressure to resign from the post of FIFA President on Gianni Infantino by…