Cricket News

Texas Super Kings announce partnership with Xoom

Major League Cricket (MLC) franchise Texas Super Kings have announced a partnership with Xoom, a PayPal service and digital remittance provider, bringing it on board as their Official Remittance Sponsor and Leading Headgear Sponsor.

The partnership, covering the 2026 MLC season, will see Xoom enjoy prominent branding on the Super Kings’ headgear. The two parties will also work on fan activations, in-stadium experiences, and tailored content.

The fourth season of Major League Cricket is scheduled to be held between June 18 and July 18 later this year. The Texas Super Kings are co-owned by Chennai Super Kings Cricket, American real estate developer Ross Perot Jr, and Anurag Jain. The Texas Super Kings went down to MI New York in the Challenger last time out; MI New York then went on to clinch the title.

KS Viswanathan, Director of the Texas Super Kings, commented:

“We are thrilled to welcome Xoom to the Texas Super Kings family. Xoom’s purpose of bringing people closer across borders strongly aligns with our own values, and together we look forward to creating meaningful moments that deepen fan engagement and amplify storytelling across key moments of the season.”

Juan Melendez, Senior Director, Xoom, added:

“Cricket is the sport of the South Asian friends and family. It’s how millions of families in the U.S. stay connected to where they came from and that’s the same emotional current that runs through everything Xoom does. When a fan in Dallas watches the Super Kings win and calls their parents in Mumbai or Lahore to celebrate, Xoom wants to be the service that lets them send a little something home at that same moment. This collaboration lets us show up authentically for communities that have always been at the heart of our business.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Asian Games 2026 | Men’s Cricket Final  | IND vs PAK | Preview and Predictions

After demolishing Sri Lanka in the second semi-final Shreyas Iyer and his boys have set…

10 hours ago

Cristiano Ronaldo burning bridges everywhere in the final leg of his career

You just knew that this was around the corner and only a matter of time…

16 hours ago

India vs West Indies 2026 | 3rd ODI | Preview and Predictions

Indian skipper Shubman Gill wrote his name into the record books after his unbeaten 223*…

16 hours ago

Rohit Sharma named as brand ambassador for Freyr Energy

Indian T20 World Cup winning captain Rohit Sharma has been announced as the brand ambassador…

16 hours ago

Coventry City joins hands with Red Bull for multi-year deal

English football club Coventry City has announced a new multi-year partnership agreement with Red Bull…

16 hours ago

RAPL Group ropes in Sania Mirza as brand ambassador for Rajasthan Rangers

The RAPL Group (Rajasthan Aushdhalya Pvt Ltd), an ayurvedic company, has signed Indian tennis icon…

16 hours ago