Major League Cricket (MLC) franchise Texas Super Kings have announced a partnership with Xoom, a PayPal service and digital remittance provider, bringing it on board as their Official Remittance Sponsor and Leading Headgear Sponsor.
The partnership, covering the 2026 MLC season, will see Xoom enjoy prominent branding on the Super Kings’ headgear. The two parties will also work on fan activations, in-stadium experiences, and tailored content.
The fourth season of Major League Cricket is scheduled to be held between June 18 and July 18 later this year. The Texas Super Kings are co-owned by Chennai Super Kings Cricket, American real estate developer Ross Perot Jr, and Anurag Jain. The Texas Super Kings went down to MI New York in the Challenger last time out; MI New York then went on to clinch the title.
KS Viswanathan, Director of the Texas Super Kings, commented:
“We are thrilled to welcome Xoom to the Texas Super Kings family. Xoom’s purpose of bringing people closer across borders strongly aligns with our own values, and together we look forward to creating meaningful moments that deepen fan engagement and amplify storytelling across key moments of the season.”
Juan Melendez, Senior Director, Xoom, added:
“Cricket is the sport of the South Asian friends and family. It’s how millions of families in the U.S. stay connected to where they came from and that’s the same emotional current that runs through everything Xoom does. When a fan in Dallas watches the Super Kings win and calls their parents in Mumbai or Lahore to celebrate, Xoom wants to be the service that lets them send a little something home at that same moment. This collaboration lets us show up authentically for communities that have always been at the heart of our business.”
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