Major League Cricket (MLC) franchise Texas Super Kings has announced a new partnership with PayPal service and digital remittance provider, Xoom, who will join the team as their Official Remittance Sponsor and also Leading Headgear Sponsor. The partnership will see Xoom have prominent branding on the Texas Super Kings’ headgear and will host fan activations, in-stadium experiences, and tailored content. The Major League Cricket Season 4 will kick off from June 18, 2026 and conclude on July 18, 2026.
The Texas Super Kings are co-owned by Chennai Super Kings Cricket, American real estate developer Ross Perot Jr. and Anurag Jain. The Texas Super Kings went down to MI New York in the Challenger in the previous season with MI New York going on to win MLC Season 3 eventually.
KS Viswanathan, Director, Texas Super Kings, commented,
“We are thrilled to welcome Xoom to the Texas Super Kings family. Xoom’s purpose of bringing people closer across borders strongly aligns with our own values, and together we look forward to creating meaningful moments that deepen fan engagement and amplify storytelling across key moments of the season.”
Juan Melendez, Senior Director, Xoom, added,
“Cricket is the sport of the South Asian friends and family. It’s how millions of families in the U.S. stay connected to where they came from and that’s the same emotional current that runs through everything Xoom does. When a fan in Dallas watches the Super Kings win and calls their parents in Mumbai or Lahore to celebrate, Xoom wants to be the service that lets them send a little something home at that same moment. This collaboration lets us show up authentically for communities that have always been at the heart of our business.”
Antiperspirant brand Degree has announced a new partnership with American footballer Christian Pulisic ahead of…
The LaLiga has announced a new three-year partnership with battery manufacturer, Duracell, who will become…
Major League Soccer (MLS) club Inter Miami CF has announced a multi-year partnership with David…
Here, we present our preview and predictions for Match 57 of the 2026 IPL season,…
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Amazon Web…
UK-based provider of fixed and mobile telecommunications and related secure digital products, solutions and services,…