Morocco Football finds new partner in Google Gemini

The Royal Moroccan Football Federation has announced a new partnership agreement with Google which will see Google Gemini become the Official AI Sponsor of the Moroccan national team ahead of the FIFA World Cup 2026. The partnership will last for three months across May, June and July of 2026 as the team prepares for the World Cup. 

The partnership will see Google and the Royal Moroccan Football Federation work together and launch a host of fan-focused activations powered by Google Gemini. Fans will be able to use  Gemini’s Text-to-Image model (Nano Banana) to create custom cheering visuals, or compose team anthems with Gemini’s Text-to-Music model (Lyria) to give them a feel of being involved right in the action on the field. Fans can also use Google Gemini to understand the rules of the game better, analyse match performance, and predict winning teams.

The 23rd edition of the FIFA World Cup, the FIFA World Cup 2026 will take place between June 11, 2026 and July 19, 2026 across the United States of America, Canada and Mexico, who will be serving as co-hosts. The tournament will be the first World Cup with a total of 48 teams, moving ahead from the 32-team format and also will be the first time three countries will be hosting the tournament. Morocco will be one of the 10 teams participating from the African region. 

Google said about the partnership,

“This partnership represents a major strategic milestone, placing artificial intelligence technology at the heart of the Atlas Lions’ journey by leveraging modern technologies and advanced models to promote the national team locally and internationally, and enable Moroccan fans and football lovers to take part in the world of football across the globe.”