The Hundred inks Robinsons partnership

The Hundred has announced British squash brand Robinsons as its Official Soft Drinks Partner.
The multi-year partnership will put The Hundred branding on Robinsons’ ready drink no added sugar products for the next three years, with select customers even standing a chance to win tickets during weekly prize draws.
Robinsons will also receive naming rights to the 150-second strategic timeout of the tournament as well.

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Rob Calder, Commercial Director of The Hundred, commented:
“Partnering with Robinsons gives The Hundred a fantastic opportunity to get more people into cricket, through the chance to win tickets this summer.
“We are delighted to partner with such an established, British brand like Robinsons and look forward to working with them throughout an important second year for cricket’s newest competition.”

Bruce Dallas, Britvic’s Great Britain Marketing Director, added:
“The Hundred has quickly established itself as one of the most exciting events in the UK’s sporting calendar and we are thrilled to be part of the action in the coming seasons. Part of The Hundred’s mission is to make the game of cricket more accessible and more inclusive to families up and down the country and, as a family-favourite brand, Robinsons fully supports these efforts to promote broader engagement with the sport.
“At Britvic we are committed to helping people make healthier choices and live healthier lives through our brands by keeping well hydrated and Robinsons’ involvement with this competition provides a great platform to further this agenda.”