Gridiron football legend Tom Brady has signed a multi-year partnership agreement with instant commerce company Gopuff, coming on board as an investor.
As per the agreement, Brady will work with Gopuff on product development and content creation among other things to build the company’s brand awareness.
Brady and Gopuff will also work on various fan experiences, such as carrying out exclusive product collaborations, creating a new health and wellness category, and launching the brand’s first-ever celebrity tote bag (set to be called “The Brady Bag”).
Gopuff will also act as the instant delivery partner of Team Brady’s E1 electric powerboat racing team.
Also read: Tom Brady’s brand endorsements, investments, and notable charity work
Speaking about the Gopuff deal, Tom Brady commented:
“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips. I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.“
Yakir Gola, CEO and Co-founder of Gopuff, added:
“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue. For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.“
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