This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Tottenham Hotspur Football Club as their sponsors and partners for the 2025/26 season.
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs channels has made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30 million per annum, approximately.
Kraken, one of the largest UK-based crypto platforms, signed a partnership deal with the club in July 2024 to become the Club’s first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for our Men’s and Women’s teams.
The partnership will focus on advancing football fans’ understanding about crypto and how the technology can be applied to deepen connections to the sport.
Throughout this partnership, Kraken will engage with the club’s global fan base through exclusive content, fan pop-ups, and provide behind-the-scenes access to both Kraken and Tottenham Hotspur events.
LeoVegas Group’s newly launched international sportsbook brand BetMGM agreed on a three-year partnership deal with Tottenham Hotspur in July 2024.
As the official partner, BetMGM logo will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.
Castrol, a leading lubricant brand owned by bp, signed a three-year deal with the club in June 2024.
As part of the deal, Castrol will create an ‘Away Fans Travel Fund’ in conjunction with the club to support shared travel for fans based in the UK at select away matches for both the men’s and women’s teams.
Castrol will also collaborate with the club to engage Tottenham Hotspur fans and Castrol customers across the globe through digital promotions and overseas activations.
In September 2024, Tottenham Hotspur announced a new three-year partnership with digital payment and financial technology firm Ant International. Ant International will join the club as their Official Global Payment Solutions and Digital Wallet Partner and Ant International’s brand Alipay+ will become the club’s Official Training Wear Sleeve Partner of the Spurs men’s and women’s teams.
Ant International’s brand Alipay+, Antom and WorldFirst will be integrated in the Spurs system and Antom will be providing payment experiences for the fans at Spurs’ home stadium and also on e-commerce platforms used in the Asia-Pacific region.
bp’s electric vehicle (EV) charging brand bp pulse, one of the UK’s leading rapid and ultra-fast EV charging networks, agreed on a three-year agreement with Tottenham Hotspur in June 2024 to become the inOfficial EV Charging Partner of thr Tottenham Hotspur Stadium.
The electric vehicle brand will work with the club to extend EV charging stations across its sites. With this deal, the club will also work on minimising the environmental impacts of its activities across all its operations, including an aim to reduce the number of supporters traveling by private car on matchdays.
Spurs signed a five-year deal with British multinational investment bank and financial services holding company HSBC, making it their Official Banking Partner in the UK and Hong Kong in October 2019.
As per the deal, HSBC engages with the club’s stadium redevelopment programme, which revolves around the newly-built home ground of their senior men’s team, Tottenham Hotspur Stadium, which supports new jobs, education, and health and social inclusion programmes.
Spring, Texas-based American multinational enterprise and information technology company Hewlett-Packard Enterprise (HPE) was announced as Spurs’ Official IT Enterprise Networking Partner ahead of the construction of their new home ground in July 2017.
As per the deal, the two parties seek to make Spurs’ new stadium the most technologically advanced venue for sports entertainment on the planet. The club have installed HPE-owned Aruba’s networking solutions, with support from the company’s Pointnext services organisation, to supplement their technological demands.
HPE had a prior association with Spurs as their principal sponsor for the 2013–14 season’s matchday kits worn in the Premier League, before it was replaced by AIA.
The American beverages giant was announced as the club’s Official Soft Drinks Partner in Europe in September 2022 as part of a multi-year agreement.
The deal sees Coca-Cola’s products made available inside Tottenham Hotspur Stadium. It also entails “unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes” for the Spurs fans.
American energy drink brand Monster Energy has been Tottenham Hotspur’s Official Energy Drink Partner since September 2019.
Apart from branding rights, the multi-year deal also grants the company access to the club’s first-team players for promotional featurettes, with many of its products made available to the visitors at Tottenham Hotspur Stadium.
In September 2022, Spurs announced a “long-term extension” of their partnership with Monster Energy.
South Korean tyre manufacturer Kumho Tyre first partnered with Tottenham Hotspur FC in 2016 as their Official Tyre Partner, with the club attempting to increase their reach in the South Korean market after the signing of South Korean football superstar Son Heung-min the year before.
Apart from branding rights, the deal has also seen the two parties also work together over fan engagement activities as well as co-branded digital campaigns, with the club also supporting the tyre manufacturer’s Corporate Social Responsibility programmes. Kumho also presents the club’s matchday player mascot programme.
The two parties last extended their partnership in a long-term agreement in July 2021, with the new deal brokered by Catalina and Partners (C&P).
Spurs signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in September 2023 to launch their own Fan Token.
As the Official Fan Token Partner of the club, Socios.com helps Spurs offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (“Token Hunt”).
Spurs kicked off the partnership by offering their members and season ticket holders of over 18 years of age free non-transferable Spurs Fan Tokens. When announcing the deal, the club also confirmed that Socios.com would fund the Tottenham Hotspur Foundation’s “Reignite” programme, which is aimed at “delivering adult employment opportunities and healthy lifestyle support” to the local Spurs community.
EA Sports first served as Spurs’ Official Video Game Partner between 2012 and 2015 via its football simulation video game series FIFA — now rebranded to EA Sports FC. It signed a new deal with the club to return in the same capacity in August 2018.
The deal sees EA produce exclusive content for the club’s social media channels as well as an exclusive club-themed EA Sports FC package. EA’s deal with the Premier League sees the company hold exclusive rights to feature Spurs’ licensing, which includes real-life likeness of players, kits and stadium, in its annual EA Sports FC release.
The two parties last renewed their partnership in August 2022.
The Nelson-based nutrition products manufacturer and supplier was announced as Spurs’ first-ever Official Performance Solutions Partner in August 2022 on a four-year deal.
As per the deal, apart from getting branding rights across the club’s assets, Science in Sport supplies its products to the Spurs squads and works with the club’s medical staff to enhance player performance by creating custom-made products catering to each player’s nutritional needs.
In June 2020, Spurs signed a deal with Chicago-based food group Mondel?z, which made Cadbury the club’s Official Snack Partner.
Apart from branding rights, the deal also sees the two collaborate over fan engagement opportunities, with Cadbury supporting the club’s “Hotspur Heroes” campaign, which recognises the club’s supporters and key workers who have gone out of their way to contribute to the society during the COVID-19 pandemic.
In August 2023, the two parties renewed their partnership as part of a long-term agreement, with special focus on Cadbury’s “Sign with Fingers” campaign, which is aimed at encouraging “the learning of British Sign Language to make more people feel part of the conversation”.
In November 2024, Spurs announced signing a two-year partnership with leading consumer privacy and security company, ExpressVPN.
The deal is ExpressVPN’s first global sponsorship in football and sees the brand become the Club’s first Official Digital Privacy Partner.
As part of the deal, ExpressVPN will benefit from the Club’s global reach to help drive brand awareness in its key markets, with a primary focus on Western Europe. This will include branded content run through the Club’s social media channels as well as in-stadium LED branding.
The Club will also be working with ExpressVPN to integrate its best-in-class security products to provide digital privacy across its networks.
In July 2025, Molson Coors Beverage Co signed an agreement to sell its beer and cider brands at the Tottenham Hotspur stadium.
The club will be working with the Pravha brand to create marketing content across digital platforms and in-person activations.
In November 2024, Spurs announced a new partnership with FURSYS GROUP, a leading South Korean furniture and office solutions provider.
Through this strategic collaboration, FURSYS GROUP will serve as Tottenham Hotspur’s official furniture manufacturing partner, supporting both the men’s and women’s teams.
In December 2024, Tottenham Hotspur inked a new sponsorship agreement with Tiger Beer, a leading global beer brand. With this deal, the brand has been named the club’s official international beer partner.
Throughout the multi-year agreement with Spurs, Tiger Beer will seek to establish its brand in the UK football industry by establishing a link between Asia and the UK for football fans in both areas.
In January 2025, Spurs announced a new partnership with Paris Baguette, a leading global bakery and café chain. Under the agreement, Paris Baguette has become the club’s official coffee and bakery partner.
The partnership will significantly enhance the matchday experience for fans at the Tottenham Hotspur Stadium by integrating high-quality Paris Baguette coffee into the food and beverage offerings.
Stanley, an American brand of reusable food and beverage containers, has been roped in as the official tools partner of Tottenham Hotspur for the 2025/26 season.
In November 2024, Tottenham Hotspur announced a two-year partnership with Dashing, Malaysia’s leading male perfume and deodorant brand for over 25 years.
As part of the deal, the Club will be collaborating with Dashing to drive brand awareness in Malaysia through consumer campaigns and live match watchalongs around the Club’s fixtures.
Based out of Amsterdam, MatchWornShirt describes itself as a global fan engagement company that offers sports clubs around the world fundraising solutions by providing them a platform to auction off shirts worn by their players in matches.
MatchWornShirt was announced as Spurs’ Official Digital Shirt Auction Supplier in May 2023. As per the deal, since the start of the 2023–24 season, shirts worn by Spurs players during every match of the club’s senior men’s team and select matches of the senior women’s team are put up for auction on the MatchWornShirt website, “with a percentage of the proceeds going to charity”.
The Buffalo, New York-based American headwear brand has been the Official Headwear Licensee for Tottenham Hotspur FC since September 2018.
As per the deal, New Era produces club-themed headwear which is sold in its retail stores and at the club shop at Tottenham Hotspur Stadium.
The New York-based stock photography, stock footage, stock music and editing tools provider was announced as the club’s Official Photography Supplier in a deal that officially kicked off on July 13, 2023, according to the press release made available on the Shutterstock website.
As per the deal, Shutterstock’s supplies the club images for all their matches since the start of the partnership, with its archive also housing “iconic images, behind the scenes shots and the [Spurs] fan community at large”.
The Manchester-based British specialised team and business travel support provider serves as the Official Team Travel Supplier to the club. Tottenham Hotspur and Destination Sport Travel last renewed their partnership in September 2022.
Apart from looking after the club’s travel needs for their teams’ matches, Destination Sport Travel also works with the club “to measure, manage and report on travel emissions, with the objective to reduce emissions where possible and identify sustainable team travel options” as well as help them offset their carbon emissions “via the purchase of carbon credits verified by the UN Framework Convention on Climate Change”.
The London-based nutritional sports drinks producer was announced as the club’s Official Sports Nutrition Drink Supplier in January 2023 as part of a four-year agreement.
As per the deal, each player of the Spurs senior men’s team is supplied with bespoke EXALT beverages to complement his specific training and recovery regimes.
Local brewery Beavertown was announced as the club’s Official Craft Beer Supplier in May 2018 in a deal which would see the brewery operate at Tottenham Hotspur Stadium.
As per the deal, Beavertown operates a microbrewery inside the club’s new stadium and also has pouring rights for its craft beers inside the stadium on matchdays, along with a dedicated taproom.
The two parties have also collaborated to create a Spurs-themed craft beer, called “One of Our Own”, which is a 4.9% ABV brew based on a classic British IPA.
Moët Hennessy is a liquor company comprising champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
The Moët & Chandon champagne serves as an Official Supplier of Tottenham Hotspur Stadium.
HP is the Official Computer Hardware Supplier to Tottenham Hotspur FC. The Palo Alto-based company supplies the club with end-point devices, including retail point of sales systems (POS), personal systems, commercial printers and displays.
British fragrance and personal care brand Molton Brown was announced as the club’s Official Supplier of Toiletries in February 2019.
As per the deal, Molton Brown supplies its products to the club’s training centre, their head offices at Lilywhite House, and the premium spaces at Tottenham Hotspur Stadium.
The two parties last renewed their partnership in October 2022.
Energy and automation digital solutions company Schneider Electric has been the club’s Official Stadium Energy Management Provider since March 2018.
As per the deal, Schneider distributes the power supply to Tottenham Hotspur Stadium and oversees the energy efficiency and management at the venue.
In March 2025, Schneider Electric and the Tottenham Hotspur Foundation announced that its STEM (Science, Technology, Engineering, and Mathematics) educational outreach programme, will be launched in the summer term of 2025.
HARMAN Professional Audio Solutions was announced as the club’s Official Audio Supplier in July 2018.
As per the deal, the Stamford, Connecticut-based company supplies its range of amplifiers, JBL loudspeakers and subwoofers to Tottenham Hotspur Stadium.
CleanEvent Services serves as Tottenham Hotspur FC’s Official Stadium Cleaning Supplier since July 2018. CleanEvent provides large scale cleaning services to sports, leisure and entertainment venues. CleanEvent last signed a partnership renewal contract in July 2021.
As per its agreement with Spurs, the High Wycombe-based cleaning company provides its services to the club’s head office at Lilywhite House and at Tottenham Hotspur Stadium.
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. Ahead of the 2024/25 Premier League season, Tottenham Hotspur have roped in the British snacks manufacturing company as their official crisps partner.
GroundWOW is an AV (Autonomous Vehicle) platform technology service who work with sports stadia, venues, and event organisers to deliver compelling brand activations. GroundWOW were creators of the world’s first autonomous full colour stadium ground printer. In September 2024, Tottenham Hotspur announced GroundWOW as the new Official Ground Printing Supplier.
As part of the deal, the club has been working with GroundWOW to deliver high-definition printed logos on the pitch-side areas at Tottenham Hotspur Stadium using its autonomous robotic technology.
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