Tottenham Hotspur renew YETI partnership

Tottenham Hotspur Football Club have extended their partnership with outdoor gear brand YETI.

The renewed agreement entails YETI taking up the roles of Official Front of Training Kit Partner for the Spurs women’s team and Official Luggage Partner of the Spurs men’s and women’s teams. 

Despite the recent renewal announcement, the club have stated that YETI was the Official Luggage Partner of their men’s first team during their pre-season tour of Asia in the summer earlier this year.

The Austin, Texas–based company will also work with the club on “event day activations” on matchdays of Spurs Women at Tottenham Hotspur Stadium.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, said:

“We are thrilled to continue working with YETI on a renewed collaboration that focuses on both supporting the continued growth of our Women’s team and supplying our playing squads and staff with its premium luggage and kit.”

Bill Neff, Head of Marketing at YETI, stated:

“What started out as a simple licensing deal with Tottenham Hotspur in 2022 quickly evolved into a truly collaborative partnership that included product integration into the team, staff and football community. Tottenham Hotspur helped us recognise that YETI could be relevant to people beyond the traditional outdoor communities and we’re honoured to support both its Men’s and Women’s teams.”