US-based esports organisation Team SoloMid (TSM) has announced a partnership agreement with online eyewear retailer Zenni Optical.
The partnership will see Zenni Optical become the Official Eyewear of TSM. The two brands will work together to develop innovative products and promote eye health awareness within the gaming community. Additionally, the Zenni Optical logo will feature on TSM’s Apex Legends team jersey, with a co-branded collection also set be launched later in the year.
Robb Chiarini, Head of Gaming, Sports and Events, Zenni Optical, commented:
“What an amazing partnership to announce. TSM is world-renowned for their dedication to performance and excellence, which aligns hand in hand with the core values of Zenni. Continuing to serve Zenni’s mission, this collaboration will showcase educational content across TSM’s professional ecosystem.“
Erik Marino, VP of Brand, TSM, said:
“We at TSM are excited to partner with Zenni as our official eyewear partner. The Zenni team truly understands the esports and gaming community, which makes them an organic fit for our org. We look forward to collaborating on high-quality accessible eyewear for our fans.“
McLaren Racing have announced a new partnership with Japanese motorcycle and passenger car wheel manufacturer,…
Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…
French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…