TSM ropes in Zenni Optical as Official Eyewear

US-based esports organisation Team SoloMid (TSM) has announced a partnership agreement with online eyewear retailer Zenni Optical.

The partnership will see Zenni Optical become the Official Eyewear of TSM. The two brands will work together to develop innovative products and promote eye health awareness within the gaming community. Additionally, the Zenni Optical logo will feature on TSM’s Apex Legends team jersey, with a co-branded collection also set be launched later in the year.

Robb Chiarini, Head of Gaming, Sports and Events, Zenni Optical, commented:

“What an amazing partnership to announce. TSM is world-renowned for their dedication to performance and excellence, which aligns hand in hand with the core values of Zenni. Continuing to serve Zenni’s mission, this collaboration will showcase educational content across TSM’s professional ecosystem.“

Erik Marino, VP of Brand, TSM, said:

“We at TSM are excited to partner with Zenni as our official eyewear partner. The Zenni team truly understands the esports and gaming community, which makes them an organic fit for our org. We look forward to collaborating on high-quality accessible eyewear for our fans.“