Rahul SahaFollowing are the companies and organisations that serve as the Official Global Sponsors to the UEFA Europa League (UEL) — the second-most premium club-football offering of European football’s governing body UEFA (Union of European Football Associations) — and enjoy a strong branding presence across its physical and digital assets.
Official Sponsors
Heineken
Amsterdam-headquartered Dutch brewing company Heineken has had a long-standing relationship with UEFA in general, going back to 1994.
In August 2020, ahead of the resumption of the UEL post COVID-19 lockdown, Heineken made its non-alcoholic beer Heineken 0.0 the official sponsor of the competition, replacing Amstel – an alcoholic beer – that sponsored the competition for five years prior.
The change is an attempt by Heineken to boost sales in the 0% ABV sector, with Heineken 0.0 now made available in the stadiums during UEL matches.
Hankook
The South Korean tire manufacturer has been an Official Partner of the UEFA Europa League since 2012.
The partnership sees Hankook offer several fan experience opportunities, mainly “Back Stadium Tour”, allowing fans exclusive VIP excess at UEL match venues, and the “Centre Circle Carrier” programme, an attempt to promote driver safety which allows young people who have lost loved ones in a car accident a chance to be one of the UEL logo banner carriers in the middle of the pitch right before the start of a match.
Ahead of the 2021/22 season of the UEFA Europa League, Hankook extended its partnership with UEFA until the end of the 2023/24 season.
Engelbert Strauss
Engelbert Strauss is a German retailer that manufactures and sells workwear, safety footwear and personal protective equipment.
In July 2021, the German manufacturer signed a three-year deal with UEFA for the sponsorship rights to the Europa League and the Europa Conference League until the end of the 2023/24 season.
Enterprise Rent-A-Car
Enterprise Rent-A-Car has been an Official Partner of the UEFA Europa League since 2015, after the car rental company agreed on an initial three-year deal with UEFA.
The current deal between the two parties is set to run until UEFA Euro 2024.
The deal sees Enterprise offer car rental services to the fans at a reduced price to and from the UEL matches throughout a season.
Swissquote
Swissquote, a Swiss banking group specialising in providing online financial and trading services, announced in September 2021 the signing of a new three-year sponsorship agreement with UEFA for its Europa League and Europa Conference League club football competitions. As per the terms of the deal, Swissquote is to serve as the official sponsor of both these competitions until the end of the 2023/24 season.
As per the deal, Swissquote benefits from advertising board exposure, stadium hospitality, exclusive on-site experiences at all matches each season across both the competitions as well as branded content visibility across the competitions’ digital and social media platforms.
Just Eat Takeaway.com
The London-headquartered food delivery service signed a multi-competition sponsorship deal across all UEFA’s flagship men and women competitions in March 2021.
The March 2021 agreement sees Just Eat Takeaway.com sponsor UEFA men’s competitions between 2021 and 2024. As far as its women’s competitions are concerned, Just Eat Takeaway.com is to sponsor them until the 2024/25 season, with its partnership deal with UEFA Women’s Football set to run until 2025.
BWIN
The Austrian online betting company became the official betting partner of the UEFA Europa League and the UEFA Europa Conference League after signing a three-year partnership agreement with UEFA in September 2021.
As the Official Sports Betting Partner, BWIN enjoys high visibility in both competitions, appearing on broadcast backdrops and in stadiums, including on extensive perimeter advertising, websites and social media of these two UEFA competitions.
A key element of the partnership is BWIN’s availability in supporting UEFA’s fight against match-fixing in order to maintain the integrity of the sport.
