UFC extends KUDO Snacks partnership

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC.

KUDO Snacks will get branding visibility at the biggest UFC events, including select Pay-Per-Views (PPVs) and Fight Nights. Branded integrations will include broadcast features and high-visibility placements inside the Octagon.

The renewal also has an annual Brand Ambassador component, which aims to bring the partnership “to life” through appearances, content and creative campaigns with UFC athletes.

Also read: UFC renews Toyo Tires partnership

Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC and WWE, commented:

“We’re thrilled to expand our partnership with KUDO Snacks. KUDO Snacks is a challenger brand with global ambitions, and we’re excited to use the worldwide popularity of UFC to help their business scale new heights and reach new consumers with their great-tasting, healthy products.“

Ryan Lewis, Founder and CEO, KUDO Snacks, added:

“We are thrilled to announce our partnership with UFC as the Official Popcorn of this dynamic and exhilarating sport. Just like the athletes who give their all in the Octagon, our protein popcorn is crafted with passion and dedication. This collaboration marks a perfect blend of taste and toughness, and we’re excited to fuel the excitement of UFC fans around the world. Get ready for a knockout snacking experience with KUDO Protein Popcorn!“