UFC signs new deal with Meta

Meta joins as Official Fan Technology Partner

The UFC have announced a new multi-year partnership agreement with Meta, who will join as the UFC’s first ever Official Fan Technology Partner. Meta and UFC will work together and use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads to work on unique and new fan engagement activities.

Meta will also take up the role of the Official AI Glasses Partner of the UFC and will use their AI glasses to provide unique experiences at UFC events. Meta will be integrated across various UFC assets including the Pay-Per-Views and Fight Nights and will have brand placement in the Octagon, numerous broadcast features, and creative in-arena fan experiences. Threads will become the UFC’s Official Social Media Partner and will create engaging content around UFC events. 

Dana White, President and CEO, UFC, said,

“I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans. Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We’ve already started to work on some innovations with Meta around a new fighter rankings system that I’ll be sharing soon. The next few years will be an absolute game changer for fans of this sport.”

Mark Zuckerberg, Founder and CEO at Meta, added,

“I love this sport and I’m looking forward to working with the UFC to let fans experience it in new ways.”