UFC partners with Black Rifle Coffee Company

The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and first responders. 

The multi-year marketing deal will see the Salt Lake City, Utah-based company become the Official Coffee of the UFC in the US. BRCC will have branding presence on site, in broadcast integration, and on custom digital and social channels of the American mixed martial arts promotion company.

BRCC will also be present at all UFC events through high-visibility placement inside the Octagon at every UFC Pay-Per-View, while also having integrations in broadcast features throughout the Main Card of other select Pay-Per-Views.

Dana White, CEO, UFC, said:

“As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for. Taking care of the men and women who serve this country is something that has always been important to me and an issue I care deeply about. I’m proud to partner with a company like BRCC that is committed to helping veterans and others who have put their lives on the line and sacrificed so much to protect our way of life.“

Mat Best, Co-Founder, Black Rifle Coffee Company, said:

“Embracing a shared commitment to excellence and service, Black Rifle Coffee Company stands as a trailblazer in crafting the standard of what it is to be a benefit corporation. We are immensely proud and excited to announce our partnership with UFC. UFC has revolutionised the landscape of competitive sports, and our collaboration aims to invigorate fans, fostering the creation of unforgettable experiences and lasting memories. Together, we fight forward with a shared vision of greatness for making a difference in the lives of those who served.“