USTA brings on Electrolit as sponsor for US Open
The governing body for tennis in the USA, the United States Tennis Association (USTA), has signed a new multi-year partnership agreement with hydration beverage brand Electrolit, who will become the Official Electrolyte Beverage of the US Open starting from the 2026 edition. As part of the agreement, Electrolit will be available to all the players at the tournament through Electrolit-branded on-court coolers and other in player-facing areas. Electrolit will also have branding at the USTA Billie Jean King National Tennis Center grounds and will have a rotating virtual on-court logo position which will be visible during the main draw broadcast.
Carlos Alcaraz and Aryna Sabalenka will enter the US Open 2026 edition as the defending champions in the men’s singles and women’s singles categories with the US Open 2026 set to take place between August 30, 2026 and September 13, 2026 In New York.
Deanne Pownall, Managing Director, Corporate Partnerships, USTA, said,
“We are delighted to welcome Electrolit to the US Open and to embark on this partnership with a global leader that is committed to innovation and excellence. Electrolit and the USTA share a commitment to health and wellness and to growing the sport of tennis. This is a perfect match that will benefit the players and enhance the fan experience at the US Open.”
Caridad Ochoa, President & Chief Executive Officer, Electrolit USA, added,
“The US Open represents the very best of tennis – bringing together elite competition, passionate fans and a global stage unlike any other. Partnering with such an iconic event is a significant step forward for Electrolit as we continue to invest in the sport and support athletes at the highest levels of competition. Building on our relationships with champions like Aryna Sabalenka and rising stars like Emilio Nava, we’re excited to further establish Electrolit within the tennis community and showcase the benefits of premium hydration throughout one of the world’s most celebrated sporting events.”
