USTA onboards Electrolit as US Open sponsor
The United States Tennis Association (USTA) has signed a multi-year partnership agreement with hydration beverage brand Electrolit, bringing it on board as the Official Electrolyte Beverage of the US Open.
The partnership, kicking off with the 2026 edition of the American Grand Slam, will make Electrolit drinks available to all players at the tournament through branded on-court coolers and player-facing areas. Electrolit will enjoy branding exposure at the USTA Billie Jean King National Tennis Center grounds, as well as have a rotating virtual on-court logo position that will be visible during the main draw broadcast.
Carlos Alcaraz and Aryna Sabalenka will enter the 2026 US Open edition as the defending champions in the men’s singles and women’s singles categories, respectively. This year’s edition is set to take place between August 30 and September 13, 2026, in New York.
Deanne Pownall, USTA Managing Director of Corporate Partnerships said:
“We are delighted to welcome Electrolit to the US Open and to embark on this partnership with a global leader that is committed to innovation and excellence. Electrolit and the USTA share a commitment to health and wellness and to growing the sport of tennis. This is a perfect match that will benefit the players and enhance the fan experience at the US Open.”
Caridad Ochoa, President & Chief Executive Officer, Electrolit USA, added:
“The US Open represents the very best of tennis – bringing together elite competition, passionate fans and a global stage unlike any other. Partnering with such an iconic event is a significant step forward for Electrolit as we continue to invest in the sport and support athletes at the highest levels of competition. Building on our relationships with champions like Aryna Sabalenka and rising stars like Emilio Nava, we’re excited to further establish Electrolit within the tennis community and showcase the benefits of premium hydration throughout one of the world’s most celebrated sporting events.”
