This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Utah Jazz during the 2023/24 season.
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Utah-based enterprise cloud service vendor LiveView Technologies (LVT), which provides a Platform-as-a-Service (PaaS) cloud offering for remote video and analytic data gathering, signed a multi-year partnership agreement with the Utah Jazz in September 2023, becoming in the process their official jersey patch sponsor from the 2023/24 season onwards.
LVT replaced Qualtrics as the jersey patch partner of the Jazz, whose previous deal was valued at US$4 million per year. Qualtrics held the position for six years, having originally come on board in 2017.
The Jazz announced in January 2023 that international airline Delta would hold the official naming rights for their arena from July 2023 onwards as part of a multi-year collaboration agreement. Delta replaced North American smart home appliances company Vivint.
When the arena was opened in 1991, Delta owned the naming rights as part of its inaugural sponsorship with the Jazz.
In addition to its present position as the Jazz’s Official Community Partner, Delta also acts as the team’s Official Airline in accordance with the current arrangement.
In December 2021, the Jazz and LGCY Power announced an exclusive, multi-year partnership agreement in the consumer category of solar power/energy, the latter having been roped in by the former as their Official Solar Provider.
LGCY Power, a company in operating in the residential solar energy sector, is also one of the presenting sponsors of the NBA.
The exclusive partnership between the Jazz and LGCY Power includes naming rights for the showcase Legends Club (presented by LGCY Power) on Level 2 of the Delta Center as well as digital and traditional branding during Jazz games, including in-arena and other promotional and experiential assets.
SeatGeek, a ticket search engine, started its multi-year collaboration with the Utah Jazz in October 2023, acting as their official ticketing provider.
American Express and the Utah Jazz signed a multi-year partnership agreement in October 2022, which made Amex the exclusive payment partner of the team.
The multi-year agreement also makes Amex the Official Payment Systems Provider for all events held at the Delta Center.
In October 2022, the Utah Jazz and Chatbooks announced a multi-year partnership agreement, the latter becoming the former’s official photo book partner in the process.
Through this partnership, Chatbooks highlights its dedication to strengthening the Utah community as it documents special game night memories among friends and family and through a variety of fan-based initiatives.
In March 2022, the Jazz and CoinZoom, a US-based cryptocurrency exchange and fintech business, established a partnership that made CoinZoom the team’s official cryptocurrency platform and NFT marketplace.
Through the CoinZoom app, Jazz fans can access the team’s NFT drops by scanning a QR code at their Delta Center seats.
In October 2021, the Jazz and America First Credit Union announced an exclusive, multi-year partnership, America First becoming the team’s Official Credit Union Partner in the process.
America First Union Credit has been affiliated with the Jazz since 1985 and now has an expanded relationship with the franchise, including digital and traditional branding at the Delta Center, activations during Jazz games, and affiliations with the NBA G League’s Salt Lake City Stars, among other sporting events.
The American telecom giant has its 5G spread across 60 NBA arenas, having agreed multi-year agreements with 15 NBA franchises, the Utah Jazz being one of them.
Verizon’s 5G Ultra Wideband network enables the franchises to provide their fans with more immersive experiences and allows their arenas to use next-gen solutions for operational purposes around public safety, access, concessions, and crowd management.
Utah-based wellness beauty products brand Just Ingredients signed a multi-year partnership deal with the Utah Jazz in October 2023, becoming in the process their Official Health & Wellness Partner.
Just Ingredients also sponsors the Jazz’s annual 3v3 tournament, which takes place during the annual Salt Lake City Summer League, as well as a Ladies’ Night event at the Delta Center.
In November 2023, Alsco Uniform, a Salt Lake City, Utah–based laundry services provider, signed a partnership extension deal with the Utah Jazz, becoming in the process the Official Uniform and Linen Sponsor of the Delta Center and Zions Bank Basketball Campus.
Alsco Uniforms also serves as the team’s Official Sponsor of the “Mop Crew”, which encompasses the employees who keep the court clean and dry. Along with providing many products at the Delta Center to enhance fan experience and provide a safe and clean environment, Alsco also supplies hand sanitisers, floor mats, and linens to the Zions Bank Basketball Campus.
The Utah Jazz and the Utah Jazz Team Store announced in March 2021 a multi-year partnership agreement with Route, a Lehi-based e-commerce company.
As part of the partnership, the Utah Jazz Team Store has integrated Route into the online ordering process for fans purchasing jerseys, hats, shirts, and other official team gear, also offering them exclusive discounts.
Ken Garff Automotive Group was announced as an Official Partner of the Utah Jazz in March 2022.
The multi-year collaboration agreement is centred around community projects that have a beneficial impact, similar to Ken Garff’s “We’re Hear For You” service projects and the Jazz’s “NBA Cares” outreach activities.
Utah-based booking platform Travel Pass announced a multi-year partnership agreement with the Jazz in October 2023 to provide Jazz fans with access to special travel experiences starting with the 2023/24 NBA season.
During the 2024/25 season, the Jazz and Travelpass will launch the Utah Jazz Road Game Plan. Accessible via UtahJazz.com and the official Jazz mobile app, the Utah Jazz Road Game Plan will invite fans to plan a trip to any of the team’s away games based on pre-made itineraries with deals on hotels and activities.
Additionally, throughout the 2024/25 season, Travelpass will sponsor ten in-game promotions at the Delta Center, where Jazz fans will be prompted to scan a QR code on their seat to be entered to win a Utah Jazz away game experience.
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