Virgil van Dijk joins Hyperice as Athlete Ambassador

Dutch footballer Virgil van Dijk has been unveiled as the latest Athlete Ambassador of Hyperice, a manufacturer of muscle recovery products.

The onboarding of the Netherlands and Liverpool FC centre-back coincides with the launch of the “Nike x Hyperice Hyperboot” footwear that is “designed to accelerate warm-up and recovery”.

On his latest team-up with Hyperice, Van Dijk commented:

“Recovery is such an important part of my routine, and Hyperice products have always been at the centre of it. I’ve been an avid user of the Normatec boots for years, often using them post-match and training. The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match. It’s become an extension of the routine I’ve had for years using products like Normatec to help ensure I’m always at my best. For me, warm up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game.”

Steph Smith, VP of Marketing at Hyperice, added:

“Virgil is a world-class athlete who embodies resilience and leadership at the highest level of sport. As we bring the Hyperboot to the UK and Europe, his dedication to football and relentless pursuit of excellence both on and off the pitch make him the perfect partner to showcase the power of innovation in recovery and performance.”