NBA announces multi-year Amazon Web Services agreement

The National Basketball Association (NBA) has announced a multi-year partnership with Amazon’s cloud computing platform, Amazon Web Services (AWS).

AWS thus becomes the Official Cloud and Cloud AI Partner of the NBA as well as its affiliate competitions WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

AWS and the NBA will work together on “NBA Inside the Game powered by AWS” — an intelligence platform that will “turn billions of data points into compelling insights and interactive experiences” and “introduce a suite of features that enhance live broadcasts and elevate fan experiences across the NBA App, NBA.com, and the league’s social channels.”

Ken DeGennaro, Executive Vice President and Head of Media Operations and Technology, NBA, said:

“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come. AWS has a proven track record of delivering unique statistical insights and offering transformative experiences that will resonate with NBA fans around the world.”

Francessca Vasquez, Vice President of Professional Services & Agentic AI, AWS, added:

“At AWS, we’re excited by the NBA’s vision to push the boundaries of what’s possible in sports. This partnership will showcase how cloud and AI can reimagine the game of basketball – from generating new insights to creating experiences that bring fans closer to the game they love. Together, we’re delivering technology that not only enhances live broadcasts and digital platforms, but also transforms how players, coaches, and fans understand basketball.”