Aditya ChaudhuriThe US Soccer Federation (commonly referred to as “US Soccer”) has announced a multi-year partnership extension with Visa, with the latter continuing on as the Exclusive Payment Services Partner of the US men’s and women’s national football teams till 2028.
The extension agreement also states that at least 50% of Visa’s investment will be for football programming directed at the women’s national team and other initiatives for the women’s game in the US. The two parties will also collaborate on new fan engagement activities, with Visa providing “enhanced programming” at select games, which will include meet-and-greets, pre-game chalk talks, exclusive merchandise, product customisation and other elements to bring fans closer to their favourite players and teams.
Mary Ann Reilly, Chief Marketing Officer of North America, Visa, commented:
“Soccer’s popularity in the United States continues to surge and we are committed to working with U.S. Soccer to elevate the beautiful game for the athletes and the soccer community.Beyond creating seamless digital payment experiences or getting cardholders closer to the action, we are focusing on advancing parity in soccer to future proof the game.”
David Wright, Chief Commercial Officer, US Soccer, added:
“We’re excited to continue and expand our long-standing partnership with Visa as we head into a pivotal moment in time for soccer in the United States. Visa’s commitment to advance the sport while advocating for equality has and will continue to be front and centre for many years to come.“
