West Ham United FC have announced a new partnership with ?stanbul-based haircare brand Dr. Cinik, which has come on board as the Official Cosmetic Treatment Partner of the London-based English professional football club.
The partnership will see Dr. Cinik gain branding visibility on matchdays through pitchside LED at the London Stadium (home ground of the West Ham senior men’s team) and also on the club’s digital channels. Dr. Cinik will also use the partnership to educate the fans about cosmetic procedures.
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Nathan Thompson, West Ham United FC’s Chief Commercial Officer, said:
“Aligning with Dr. Cinik has given us the chance to expand our partnership portfolio into a new and exciting sector. West Ham United will drive global awareness of Dr. Cinik’s incredible clinic by leveraging our global audience on matchdays and across our social media channels. As a club we look for commercial opportunities that align with our values and this partnership certainly does that. Dr. Cinik is widely recognised as raising the standards within his industry and we look forward to sharing his expertise with our fanbase through a range of unique activations over the course of the partnership.“
Dr. Emrah Çinik, Founder of the Dr. Cinik brand, added:
“West Ham United epitomises the enduring spirit of the Premier League and, as a passionate football supporter, it’s an honour to partner with them.“
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