Williams announces new deal with THG

Williams Racing announce THG deal

October 26, 2023

British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability. 

As per the agreement, THG’s online sports nutrition brand Myprotein becomes Williams’ Official Nutrition Partner, while its digital commerce brand Ingenuity becomes the team’s Official Technology and Ecommerce Partner. THG Eco, the company’s sustainable solutions advisor, joins as Williams’ Official Sustainability Partner.

The THG partnership will see the Myprotein and Ingenuity logos feature on the Williams race car, driver race suits, and team apparel. 

James Vowles, Team Principal, Williams Racing, commented:

We are thrilled to announce our global partnership with THG. Williams Racing has always been known as a disruptor in the racing world, including championing new technologies and challenging the status quo through innovation. We have found an equally future-focused and ambitious partner in THG, a British data-driven tech group and brand builder on the global stage and we’re excited to take on this journey together.

Matt Moulding, Chief Executive Officer of THG, added:

In a world where nutrition fuels performance, technology drives innovation and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1 – the pinnacle of global motorsport. This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.

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