Williams Racing partners with Brillio

Multi-year deal signed

British Formula One team Williams Racing has signed a multi-year partnership with global  technology consulting and service company, Brillio, who will join the team as its Official Digital Transformation Partner. Brillio will work with the team and support the team’s digital transformation initiatives. Brillio will also take up the role of the team’s Official Data and AI Services Partner. 

Brillio branding will be present on the Williams Racing race car, the FW47 and Brillio aims that through this global partnership with Williams, it enhances their CSR initiative – the Bringing Smiles project focused on ‘fostering STEM education and career development among underserved children to prepare them for a digital-first and disruptive world.’

James Vowles, Team Principal, Atlassian Williams Racing, commented,

“We’re thrilled to welcome Brillio as a partner to Atlassian Williams Racing at such an exciting time for this iconic team. Brillio’s expertise in harnessing cutting-edge technologies to unleash potential and performance align perfectly with our vision for the future as we transform in all areas to return to winning ways. Brillio joins a growing roster of major global companies who believe in our destination and want to contribute on our journey.”

Sorin Cheran, Chief Information and Analytics Officer at Atlassian Williams Racing, said,

“Brillio will play a pivotal role in accelerating the transformation of Atlassian Williams Racing. Their agility, focus on excellence and challenger mindset make them the ideal partner for Williams, and their expertise in high-performance data engineering will be crucial to us gaining a competitive advantage on and off track.”

Raj Mamodia, Founder & CEO of Brillio, added,

“Brillio is excited to be part of Atlassian Williams Racing as it continues its journey back to the top. We have a track record of providing competitive advantage to the companies we work with. At Brillio, we believe high-performance engineering, data and AI are the keys to unlocking the next era of motorsport excellence. Our partnership with Atlassian Williams Racing goes beyond technology, it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.”