Atlassian Williams Racing partner with Brillio

Atlassian Williams Racing have announced a multi-year partnership with Brillio, a global technology consulting and service company, roping it in as their Official Digital Transformation Partner.

As per the deal, Brillio will support the British Formula One outfit’s digital transformation initiatives. It will also serve as their Official Data and AI Services Partner, with its branding set to be featured on this year’s Williams race car, the FW47.

Additionally, through this partnership, Brillio aims to enhance its “Bringing Smiles” project, which is a CSR initiative focused on “fostering STEM education and career development among underserved children to prepare them for a digital-first and disruptive world.”

James Vowles, Team Principal, Atlassian Williams Racing, commented:

“We’re thrilled to welcome Brillio as a partner to Atlassian Williams Racing at such an exciting time for this iconic team. Brillio’s expertise in harnessing cutting-edge technologies to unleash potential and performance align perfectly with our vision for the future as we transform in all areas to return to winning ways. Brillio joins a growing roster of major global companies who believe in our destination and want to contribute on our journey.“

Sorin Cheran, Chief Information and Analytics Officer at Atlassian Williams Racing, said:

“Brillio will play a pivotal role in accelerating the transformation of Atlassian Williams Racing. Their agility, focus on excellence and challenger mindset make them the ideal partner for Williams, and their expertise in high-performance data engineering will be crucial to us gaining a competitive advantage on and off track.“

Raj Mamodia, Founder and CEO of Brillio, added:

“Brillio is excited to be part of Atlassian Williams Racing as it continues its journey back to the top. We have a track record of providing competitive advantage to the companies we work with. At Brillio, we believe high-performance engineering, data and AI are the keys to unlocking the next era of motorsport excellence. Our partnership with Atlassian Williams Racing goes beyond technology, it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.“