Women’s Premier League (WPL) Sponsors 2026

Here, we look at the organisations acting as the official sponsors and partners of the Women’s Premier League (WPL) for its 2026 season.

Title Sponsor

TATA

The TATA Group, already serving as the title sponsor of the Indian Premier League (IPL), was handed the WPL title sponsorship rights by the Board of Control for Cricket in India (BCCI) ahead of its inaugural season in 2023.

The BCCI then announced in January 2023 that the multinational conglomerate would act as the title sponsor of the WPL until 2027.

The partnership promotes key brands like TATA Motors and TATA Capital in order to support the growth of women’s cricket in India. 

Premier Partner

Sintex

The BCCI announced its partnership with Sintex in February 2024. This agreement made the Gujarat-based manufacturer of plastic products and liquid storage solutions provider the Associate Partner of the WPL for a period of four years — from 2024 to 2027.

Sintex is a Welspun World Company that entered this partnership in order to promote women’s cricket, while also highlighting its commitment to important issues like water conservation and sustainability. 

Herbalife

In February 2025, US-based nutrition-focused multi-level marketing company Herbalife forged a partnership with the WPL for its 2025 and 2026 seasons. 

As per the deal, Herbalife serves as the Official Nutrition Partner of the WPL. This collaboration aims to promote inclusivity and help ensure the well-being of women in sports. 

ChatGPT

In November 2025, the BCCI announced ChatGPT, OpenAI’s generative AI chatbot, as a premier partner of the WPL for its 2026 and 2027 editions.

Kingfisher Packaged Drinking Water

As confirmed by the BCCI in November 2025, United Breweries Group brand Kingfisher Packaged Drinking Water is also a premier partner of the WPL. 

Strategic Timeout Partner: CEAT

In February 2023, CEAT Tyres and the BCCI extended their long-standing partnership, which designated the tyre company as the Official Strategic Timeout Partner of the WPL until the 2025 season. 

The partnership has since been extended and is currently set to run until the end of the 2027 edition of the WPL. 

Beverage Partner: Bisleri

Packaged drinking water brand Bisleri was onboarded by the BCCI as the beverage partner of the WPL in November 2025. 

As per the agreement, Bisleri is to provide on-ground hydration with limited-edition packaging, while enjoying branding rights on the WPL’s official digital and social media channels for fan engagement. 

Official Broadcaster: Star Sports

Viacom18 had signed a five-year deal with the BCCI for the WPL broadcasting rights until 2027 for a reported amount of US$23.3 million per season. 

The initial season of the league was broadcast in India on the Sports18 TV channel and the JioCinema app, both of which were owned by Viacom18. 

After the Reliance Industries-owned Viacom18’s merger with Disney Star in 2025, Star Sports became the official broadcasting channel of the WPL, showing not just matches but also pre- and post-match shows, highlights, and special segments. 

Official Digital Streaming Partner: JioHotstar

After the Viacom18–Disney merger in November 2024, a new, unified digital streaming platform called JioHotstar was unveiled in February 2025, combining JioCinema and Hotstar. 

JioHotstar is currently the Official Digital Streaming Partner of the WPL, a partnership that will continue until at least 2027. All WPL matches and related segments are to be streamed on the platform.