Tyre manufacturer CEAT has been announced as the Official Strategic Timeout Partner of the ongoing Women’s T20 Challenge.
CEAT has stated that, through the partnership, it aims to bring the women’s game on par with the men’s game in India.
Arnab Banerjeem Chief Operating Officer, CEAT Tyres Ltd, commented:
“Women’s cricket has showcased some stellar performances in the past and CEAT, as a brand, is always committed to uplifting women’s sports in India.
“We have been associated with men’s cricket for almost two decades now and are taking our journey ahead with the Women’s T20 Challenge. At CEAT, we celebrate and uplift the spirit of the game without any bias, and we look forward to being a part of the Women’s T20 Challenge as the strategic timeout partner.
“CEAT has had a long-standing relationship with Indian cricket, be its bat sponsorship association with ace cricketers or being the official timeout partner of the much-celebrated international cricket tournament Indian Premier League (IPL) since 2015 CEAT has always been at the forefront of cricket.”
Indian women’s team captain Harmanpreet Kaur added:
“We thank CEAT for their continuous support to cricket in India and setting an example of breaking the gender stereotypes. We are looking forward to many such associations with CEAT for strengthening women’s cricket in India.”
CEAT has been a long-time sponsor of the IPL, having partnered with the league first in 2015.
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